Sandy Spring Friends School 

Digital Marketing, Regional & Global Brand Positioning for a prep school outside of Washington, DC.
Sandy Spring Friends School is a co-ed college preparatory school serving children age 3 to grade 12 in the suburbs between Washington, DC, and Baltimore, MD.

Challenge:

Increase brand awareness of the lower school program to attract more families to campus, and showcase particular programs school-wide.

Goals:

Target and recapture the Washington, DC market.  Enroll more full(er)-pay students.

Results:

Enrollment Growth:

2018-19: 620
2019-20: 618
2020-21: 687*
2021-22: 687

*The highest number of applicants in school history.

Sandy Spring Friends School


Julie Méndez
Director of Marketing and Communications

“The partnership between my school and Truth Tree has been incredible. With the help of Truth Tree’s SEM, SEO, and SMM package, we have seen our website traffic grow with RELEVANT website visitors, which has led to an increase in our conversion rates.”