Schools, Beware!
FOUR reasons NOT to hire this agency for your digital marketing.
Every school looking for a digital marketing agency wants honesty, integrity, and the deepest understanding of enrollment marketing…right?
Not always.
Here are FOUR reasons NOT to hire Truth Tree.
#1
If you want a promise of more inquiries, applications, and new enrollees
“They said they’d add 30 new students, guaranteed!”
How could we make that promise? We are not giving tours and accepting new students.
When curating campaigns to address your enrollment goals, we promise expert strategy and attention to detail.
A byproduct of our promise is an average 803% ROI, resulting from 37% more inquiries and 28% more applications.
If you like paying for what you get for FREE
“Look at all the inquiries. The digital marketing agency must be working hard.”
Unfortunately, some digital marketing firms use tactics that inflate their effectiveness while costing you money—for example, using your exact name as a keyword to show a search ad.
As tempting as that would be to take false credit, we’d rather put the hard work into attracting the known unknowns and give your marketing budget a break.
#2
#3
If you like general contractors with name brand clients
“Oooohh, they work with [insert trendy company].”
How well could it know schools if the agency works across several industries?
It takes experience and consistent analysis to understand the journey parents take from the idea of a new school through enrollment.
We only work with schools because we’ve been in your shoes as former school marketers. We’ve been in the classroom, on lunch duty, and more.
If quantity > quality
“We received 1 billion impressions last month.”
Impressions are good, but anyone can get you impressions.
We focus on quality audience targeting based on your marketing and enrollment goals.
- Want more middle school girls?
- How about more full-pay families in preschool?
- Need a new center for your high school basketball team?
Okay, that last one might be pie-in-the-sky, but that’s a challenge we like.
#4
Partnering with Truth Tree has been a great decision for our school, as they have helped us increase enrollment overall, and particularly in grade levels with open seats. I can't recommend working with Truth Tree enough.
Eric Schad
Marketing Manager, University School of Milwaukee
We have seen a significant increase in inquiries and applications from qualified candidates. I would highly recommend Truth Tree if you are looking for a collaborative partner who truly understands digital marketing and independent school admissions.
Tannika King
Director of Communications, Darlington School
If Truth Tree is not the agency for you. We wish you well.
If you’re not convinced and want to connect, reach out today.