Digital Marketing Specialist

Truth Tree is a dynamic and rapidly growing company in the education sector. We are dedicated to providing digital marketing strategies and solutions for schools with the intention to help match best-fit students with their ideal educational setting. 

We are currently seeking a talented individual with exceptional writing skills to join our team. As a member of our team, your main responsibility will be to create compelling content and develop effective copy for our omnichannel campaigns tailored to our clients’ marketing and enrollment objectives.

The ideal candidate will have a creative mind, and we are searching for a dependable, technologically proficient, imaginative, and driven marketer who also possesses exceptional copywriting abilities. If you take pride in your talent for crafting captivating content, we enthusiastically invite you to join our team. 


Responsibilities

  • Conduct in-depth market research and analysis to identify key market trends, customer segments, and competitive landscapes.
  • Plan and implement creative and results-driven digital marketing campaigns across various channels such as social media, search engines, email marketing, and display advertising.
  • Skillfully manage and optimize digital advertising campaigns, including budget allocation, bid management, keyword research, and audience targeting.
  • Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives, providing actionable insights and recommendations for improvement.
  • Collaborate with internal teams to create engaging content, develop landing pages, and enhance website user experience.
  • Stay updated on the latest digital marketing trends, emerging technologies, and industry best practices, and apply them to drive innovation in our marketing efforts.

Qualifications & Skills

  • Exceptional writing, editing, and proofreading skills with outstanding attention to detail.
  • Proven work experience as a Digital Marketing Strategist or in a similar role, with a successful track record of implementing and managing effective digital marketing campaigns.
  • In-depth knowledge of digital marketing channels, tools, and best practices, including SEO, SEM, social media advertising, email marketing, content marketing, and analytics.
  • Possess strong analytical skills, enabling you to interpret data and generate actionable insights.
  • Proficiency in utilizing digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager (Meta Business Suite), and marketing automation software.

Competencies required:

  • Ability to effectively balance workloads, manage short- and long-term project deadlines, and adapt to changing priorities. 
  • Solid organizational skills, meticulous attention to detail, and the ability to prioritize effectively.
  • Proficient in collaborating with remote teams in a virtual work environment.
  • Excellent communication skills, both written and verbal, with the ability to present complex ideas and strategies in a clear and concise manner.
  • Self-driven and capable of working independently, genuinely interested in learning about the private school industry and digital marketing.

Preferred Skills:

  • Graphic Design
  • Background in school-specific marketing

Please send a cover letter or email addressing why you’re the right fit, along with your resume, to brianna@truthtree.com.

Truth Tree is an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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