Liz Yee named Truth Tree's First Director of Innovation

With tremendous elation, Truth Tree announces the hiring of Liz Yee as the company's first Director of Innovation beginning in July 2021. She joins Truth Tree by way of Lowell School, a progressive preschool to grade eight school in Washington DC, where she serves as Director of Enrollment Management and Marketing.

"When the opportunity to bring Liz to Truth Tree presented itself, there was absolutely no hesitation. Few people in our space understand the psychology of "school shopping" and how parents and students evaluate and choose schools," said Trevor Waddington, Truth Tree's Founder and Principal.


Liz earned her BA in English and Communication Arts at North Park University in Chicago, IL, and her Masters of Public Administration with a specialty in Marketing Research at the University of Illinois at Chicago. Her career in education-based marketing started at the University of Illinois at Chicago, where she successfully spearheaded a massive restructuring of the school with a focus on rebranding and raising the visibility of a lesser-known but powerhouse university in the heart of Chicago. 


Her award-winning marketing successes and blogs helping families searching for an independent education drew the attention of several independent school organizations, including the Association of Independent Schools in Greater Washington (AISGW), where she serves on the Admissions Advisory Committee.


"I've seen firsthand the impact Truth Tree can have on a school's enrollment through better awareness and digital positioning. I'm excited to bring my fresh "insider knowledge" and unique skills to Truth Tree and help our partners realize their full potential on a digital stage," said Liz.

Liz currently lives with her partner and enjoys doting on her two giant Bull Mastiffs and planning adventures with her 12-year-old daughter.

In her role as Director of Innovation, Liz will engage with our school and camp partners to develop leading-edge professional development opportunities for all schools and camps, including her top-rated blogs. She will also ensure that our partners are informed about the latest marketing and enrollment management trends and how to use that information strategically.

“The admissions and enrollment landscape is changing (daily!). Stakes are higher, boards are demanding more data, and parents want and need different things than they did even last year. It is a scary and exciting time to be a school leader, and I’m eager to support our partners and help develop their digital marketing strategies," concluded Liz.

Please help us welcome Liz Yee to the Truth Tree Team.

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"I'm eager to support our partners and help develop their digital marketing strategies."