GA4Schools: A Demo & Discussion

How Google's new analytic platform will help you know and track your prospects

WEDNESDAY, AUGUST 16, 12 pm ET

During this hour-long how-to webinar, we’ll show you how to set up events to track users and their actions across multiple touchpoints. These actions and other presentation elements will be key to future enrollment marketing success.

Angie Ward is the President of Enroll Media Group, a digital marketing agency for schools. Angie has spent the last 12 years helping schools identify their enrollment marketing challenges and developing strategic campaigns to achieve their goals. With a knack for digital strategy and analytics, Angie has helped over 250 colleges, universities, and K-12 schools with result-driven digital marketing solutions. When not working with schools and staying up to date on the latest Google changes, Angie can be found spending time with her friends and family (especially her kids and chickens!) and enjoying all that her wonderful home state of Massachusetts has to offer.

Trevor Waddington is a former teacher and school marketing director who founded Truth Tree in 2015. Truth Tree is an award-winning marketing agency providing strategies and solutions for schools. He is a leading expert on school marketing, routinely keynoting and presenting at conferences worldwide. In addition to Truth Tree, Trevor founded two school search websites and a parenting blog, all to fulfill his mission to bring ideal educational opportunities closer to best-fit students. Trevor enjoys time with his two daughters and wife, playing golf and hockey, and reading non-fiction books when he’s not in the office.

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