An exclusive virtual gathering created specifically for our partners—because supporting you is what it’s all about. This is a space to zoom out, share what’s working, empower your systems, and explore new ideas together.
Kick off the day with Truth Tree founder Trevor Waddington as he shares a powerful, data-driven look at where school marketing stands, and where it’s headed next.
We’ll start with exclusive insights from our latest partner survey, revealing what’s top-of-mind for enrollment leaders right now—from biggest wins to toughest challenges. Trevor will then zoom out to explore key industry trends shaping the landscape in 2025: What’s changing in how families search for schools? What’s working (and not) in digital campaigns?
Why do parents choose one school over another, even when the options seem similar on paper? The answer often lies in behavioral science. In this dynamic session, Heather and Hillary will explore how cognitive biases, emotional triggers, and decision-making shortcuts influence how families search for, evaluate, and ultimately choose a school.
You’ll learn practical ways to apply these insights to your marketing, everything from website layout and ad copy to email timing and event design. Discover how subtle shifts in language, framing, and sequencing can dramatically improve engagement and drive enrollment outcomes.
The session will wrap with a live Q&A, so come ready with your questions and curiosities about the psychology behind parent behavior.
Grab a fresh cup of coffee, stretch it out, do the team squat challenge, or sneak a snack before the final breakout block.
Opportunity to attend a chosen breakout session will be made available during Truth Tree LIVE!
Collect, Promote, and Operationalize Parent Feedback: In this session, Liz will show you how to gather meaningful parent feedback, turn it into compelling public-facing content, and use it internally to improve the parent experience. Learn how to make reviews part of your marketing strategy and your school’s growth engine.
Feeling overwhelmed by Google Analytics 4? Sam and Moira will demystify GA4 and highlight the metrics that matter most to school enrollment teams. Using real data from Oak Knoll School, they’ll walk through how to track user behavior, measure campaign effectiveness, and make smarter marketing decisions—without getting lost in the weeds.
Keeping families engaged over time: How do you keep prospective families interested once they’ve inquired? Heather will share content strategies and drip campaign frameworks that build trust, deliver value, and guide families through the decision-making journey. Discover how to create an intentional cadence of messaging that feels helpful—not pushy—and keeps your school top of mind.
Tools and workflows to make the magic happen: Behind every great marketing strategy is a smart tech stack. In this session, Missy will break down the essential tools (and a few hidden gems) that streamline your communication, automate your workflows, and level up your content delivery. Whether you’re starting from scratch or refining your systems, you’ll walk away with practical, time-saving tips.
Book “Office Hours” with the Truth Tree team.
Ask Me Anything
Strategy, Trends & the Future of School Marketing
Curious where independent school marketing is headed? Wondering how to stay ahead of the curve? Book a session with Trevor, Truth Tree’s founder and thought leader in the space. Whether you want big-picture strategy, help navigating emerging trends, or a sounding board for bold ideas, Trevor’s here for your toughest (and weirdest) questions.
I'm in. Let's talk!Retention Tactics, Admissions Events & Building Internal Buy-In
Keeping families is just as important as enrolling them. Liz will help you think through your full enrollment funnel—from planning engaging admissions events to cultivating a culture of retention and advancement across your campus. Learn how to inspire internal stakeholders and create moments that matter for current and prospective families.
I'm in. Let's talk!Audit Time: Website, Drip Campaigns & Admissions Collateral
Is your website helping or hurting your conversion rate? Are your email campaigns engaging families or falling flat? Let's assess your digital assets—from your homepage to your admissions packet— to improve clarity, consistency, and performance. Bring your materials and let’s refine your digital first impression.
I'm in. Let's talk!Social Media & Website Audits
What’s Working, What’s Missing: Not sure if your social content is hitting the mark? Need a fresh eye on your website? Sam will assess how your school is showing up online and identify areas of strength and opportunity. She’ll offer tips for improving storytelling, visual engagement, and user experience—so your online presence truly reflects your school’s value.
I'm in. Let's talk!Newsletter Strategy & Engagement
Is your newsletter doing all it can? If you're wondering whether anyone’s actually reading it (besides your mom), join Irecka for a casual, collaborative open working session to learn her “link soup” strategy, swap ideas, share quick wins, and tackle questions like: Is my subject line pulling its weight? What’s a good open rate, anyway? How much is too much content? Should I even still be doing a newsletter? Let's discuss!
I'm in. Let's talk!Let's Talk International Marketing
Thinking about reaching families living outside of the US? Kerra will help you assess whether your school is ready to break into the international market—digitally. From crafting region-specific ad campaigns to understanding cultural nuances in messaging and user experience, she’ll walk you through what it takes to succeed with international audiences online. Learn how to evaluate demand, position your school, and build a smart digital marketing plan that crosses borders with purpose.
I'm in. Let's talk!Social Proof, Storytelling Frameworks & Content Calendar Building
Let’s make your content work harder (and smarter) by capturing and amplifying the stories that matter most to your right-fit families. With the right tools, you can turn everyday moments into compelling content that drives your goals. Whether you’re building a content calendar from scratch or looking to rally others around storytelling, she’s ready to help you get organized, energized, and equipped to share your school’s story with ease.
I'm in. Let's talk!
The general sessions on August 6 will be recorded and made available to Truth Tree school partners.
Yes! Submitting your RSVP helps our team to plan giveaways and breakout rooms.
Yes, absolutely! The more, the merrier.
Of course! That's what Truth Tree LIVE! is all about: our team + your team.
