How Google’s Data-Driven Attribution May Affect Your School’s Marketing
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
Targeting Best-Fit Families for Enrollment Marketing: Traditional Targeting vs. Customer Match
← Back to all Technical Case Studies by Anastasia Chichinadze, Production Director, Truth Tree Introduction: Google is phasing out the Customer Match feature, which allows schools’ enrollment marketers to upload customer lists that could include current and past parents and former prospects. Google currently uses this information to create similar audiences. In this case study, we will […]
