Targeting Best-Fit Families for Enrollment Marketing: Traditional Targeting vs. Customer Match

technical case studies for school marketing - Truth Tree

← Back to all Technical Case Studies by Anastasia Chichinadze, Production Director, Truth Tree Introduction: Google is phasing out the Customer Match feature, which allows schools’ enrollment marketers to upload customer lists that could include current and past parents and former prospects. Google currently uses this information to create similar audiences. In this case study, we will […]

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