SEM/PPC Services for Schools
Search & Display Ads
When you see Google Ads for schools, you’re looking at search engine marketing (SEM), aka pay-per-click (PPC) marketing, in action.
SEM engages prospective families who are actively searching for a school like yours.
Utilizing powerful search platforms like Google and Microsoft enables your school to get more online visibility and attract more targeted traffic to your website.
We can then use your best-performing ad content to target families through display ads on websites they visit and YouTube. These ads are grouped and delivered to targeted audiences based on identified market personas.
When it comes to enrollment marketing, we understand that every dollar counts for schools, which is why our SEM/PPC services are designed to maximize ROI and deliver measurable results.
We have 20 more students this year than any year since I started seven years ago.
Kim Schinzel
Director of Admissions
Brownell Talbot School
Invest in SEM for Your School
What this means for you:
- Daily attention to your campaigns
- Weekly 55-point campaign inspections
- Real-time, interactive reporting on our Enrollytics™️ Dashboard
- Monthly strategy meetings & a review of your monthly report
- Quarterly admission, marketing, and communication consulting sessions
- Local, regional, national, & international campaigns
- Ad creation: masterful copywriting and graphic design
- Landing page creation and consulting
Take SEM to the Next Level
The Private School Review / Boarding School Review Add-On:
- Leverage their on-site traffic of 1.5 million views per month
- Search and display ads retargeting prospects who visit specific site pages
- Social ads retargeting prospects who visited specific pages on their site
- Social ads hard targeting site members
- On-site school profile optimization
- Demographic targeting on their site
- Featured ad space on privateschoolreview.com or boardingschoolreview.com
- Access to database of nearby families who utilize their site
Our Digital Marketing Services
Social Media Marketing (SMM/PPC)
- Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter, Nextdoor, & more
- Custom campaign design
- Creative image & video ads
- Retargeting & remarketing
- Geofencing
- Pixel installation & management
Search Engine Marketing (SEM/PPC)
- Google, Bing, & Yahoo
- Search & display ads
- Custom audience targeting
- Retargeting & remarketing
- Geofencing
- Tag installation & management
- Graphic design
Search Engine Optimization (SEO)
- On-site & Off-site optimization & implementation
- Website & digital footprint audit
- Target market & competitor analysis
- Keyword research
- relevant link building
- High-quality, school-specific content distribution
Add-On Private School Review or Boarding School Review
Leverage site data to elevate impact | Specifics vary by chosen package- Site-enhanced keyword targeting
- On-site optimization & ad placement
- Access to database of nearby prospects
- Search, display, and social retargeting
- Site-enhanced keyword targeting
- Featured on-site ad space
