SEM/PPC Services for Schools

Search & Display Ads

When you see Google Ads for schools, you’re looking at search engine marketing (SEM), aka pay-per-click (PPC) marketing, in action. 

SEM engages prospective families who are actively searching for a school like yours.

Utilizing powerful search platforms like Google and Microsoft enables your school to get more online visibility and attract more targeted traffic to your website.

We can then use your best-performing ad content to target families through display ads on websites they visit and YouTube. These ads are grouped and delivered to targeted audiences based on identified market personas.

When it comes to enrollment marketing, we understand that every dollar counts for schools, which is why our SEM/PPC services are designed to maximize ROI and deliver measurable results.


google display ads for school marketing - Truth Tree Digital Marketing (1)

We have 20 more students this year than any year since I started seven years ago.

Kim Schinzel
Director of Admissions
Brownell Talbot School

Invest in SEM for Your School

What this means for you:

  • Daily attention to your campaigns
  • Weekly 55-point campaign inspections
  • Real-time, interactive reporting on our Enrollytics™️ Dashboard
  • Monthly strategy meetings & a review of your monthly report
  • Quarterly admission, marketing, and communication consulting sessions
  • Local, regional, national, & international campaigns
  • Ad creation: masterful copywriting and graphic design
  • Landing page creation and consulting

Take SEM to the Next Level

The Private School Review / Boarding School Review Add-On:

  • Leverage their on-site traffic of 1.5 million views per month
  • Search and display ads retargeting prospects who visit specific site pages
  • Social ads retargeting prospects who visited specific pages on their site
  • Social ads hard targeting site members
  • On-site school profile optimization
  • Demographic targeting on their site
  • Featured ad space on or
  • Access to database of nearby families who utilize their site

Our Digital Marketing Services

Identify your school’s next digital marketing move.