Social Media Marketing (SMM/PPC)

Social Media Advertising

Through social media paid advertising (SMM/PPC) on platforms including Facebook, Instagram, TikTok, and LinkedIn, we create and share visually stunning stories to engage prospective families.

Families will be drawn into your ad using our Hero-Positioning™️ storytelling method combined with your most unique benefits to differentiate your ads from all the others.

A mixture of targeted awareness, retargeting, and remarketing campaigns based on psychographic geo-behavioral data engage the intended user to take the steps into and through your admission funnel.

Social Platforms for Ad Placement

facebook marketing for private school - Truth Tree
TikTok advertising for school marketing - Truth Tree
Our school experienced a historically strong admission season. The strength of our applicant pool, as well as the yield on offers made, exceeded even our lofty expectations.
School marketing Facebook advertising - Truth Tree
Matt Trammell
Director of Admission, Bullis School

Invest in SMM for Your School

What this means for you:

  • Daily attention to your campaigns
  • Weekly 55-point campaign inspections
  • Real-time, interactive reporting on our Enrollytics™️ Dashboard 
  • Monthly strategy meetings & a review of your monthly report
  • Quarterly admission, marketing, and communication consulting sessions.
  • Local, regional, national, & international campaigns
  • Ad creation: masterful copywriting and graphic design
  • Landing page creation and consulting

Take SMM to the Next Level

The Private School Review / Boarding School Review Add-On:

  • Leverage their on-site traffic of 1.5 million views per month
  • Social ads retargeting prospects who visited specific pages on their site
  • Social ads hard targeting site members
  • On-site school profile optimization
  • Demographic targeting on their site
  • Featured ad space on or
  • Access to database of nearby families who utilize their site

Our Digital Marketing Services

Identify your school’s next digital marketing move.