Social Media Marketing (SMM/PPC)
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Social Media Advertising
Through social media paid advertising (SMM/PPC) on platforms including Facebook, Instagram, TikTok, and LinkedIn, we create and share visually stunning stories to engage prospective families.
Families will be drawn into your ad using our Hero-Positioning™️ storytelling method combined with your most unique benefits to differentiate your ads from all the others.
A mixture of targeted awareness, retargeting, and remarketing campaigns based on psychographic geo-behavioral data engage the intended user to take the steps into and through your admission funnel.
Our school experienced a historically strong admission season. The strength of our applicant pool, as well as the yield on offers made, exceeded even our lofty expectations.
Matt Trammell
Director of Admission, Bullis School
Invest in SMM for Your School
What this means for you:
- Daily attention to your campaigns
- Weekly 55-point campaign inspections
- Real-time, interactive reporting on our Enrollytics™️ Dashboard
- Monthly strategy meetings & a review of your monthly report
- Quarterly admission, marketing, and communication consulting sessions.
- Local, regional, national, & international campaigns
- Ad creation: masterful copywriting and graphic design
- Landing page creation and consulting
Take SMM to the Next Level
The Private School Review / Boarding School Review Add-On:
- Leverage their on-site traffic of 1.5 million views per month
- Social ads retargeting prospects who visited specific pages on their site
- Social ads hard targeting site members
- On-site school profile optimization
- Demographic targeting on their site
- Featured ad space on privateschoolreview.com or boardingschoolreview.com
- Access to database of nearby families who utilize their site
Our Digital Marketing Services
Social Media Marketing (SMM/PPC)
- Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter, Nextdoor, & more
- Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter, Nextdoor, & more
- Custom campaign design
- Creative image & video ads
- Retargeting & remarketing
- Geofencing
- Pixel installation & management
Search Engine Marketing (SEM/PPC)
- Google, Bing, & Yahoo
- Search & display ads
- Custom audience targeting
- Retargeting & remarketing
- Geofencing
- Tag installation & management
- Graphic design
Search Engine Optimization (SEO)
- On-site & Off-site optimization & implementation
- Website & digital footprint audit
- Target market & competitor analysis
- Keyword research
- relevant link building
- High-quality, school-specific content distribution
Add-On Private School Review or Boarding School Review
Leverage site data to elevate impact | Specifics vary by chosen package- Site-enhanced keyword targeting
- On-site optimization & ad placement
- Access to database of nearby prospects
- Search, display, and social retargeting
- Site-enhanced keyword targeting
- Featured on-site ad space
