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Smartphone showing students smiling outside with overlay text that reads "amplify student voices", the smartphone sits atop the original image used for the social media post | The image accompanies a blog post on Truth Tree's site that focuses on the importance of content designed with students in mind by amplifying student voices | Truth Tree provides digital marketing strategies and solutions for schools

What Your School Gains From a Student-Centered Marketing Strategy

March 18, 2025

Want to make your school stand out in a crowded market? A student-centered marketing strategy leverages authentic student voices and powerful storytelling to connect with prospective families and drive enrollment.

A woman holding a mug in one hand while the other sits atop a laptop keyboard with communication icons rising up from the lap top representing the different channels she has notifications on | this image accompanies a blog post by Truth Tree that focuses on strategic communication differentiating them from others because parents and students expect clear, concise, relevant communication.

How Advanced Communication Differentiates Schools in a Competitive Market

March 11, 2025

Effective school communication is no longer optional—it’s a key differentiator. Discover how AI and automation can help your school attract and retain more families.

A school marketing team maps out their budget for the upcoming school year. This image accompanies a blog post about defining priorities and goals for school marketing and communications.

A School’s Guide to Budgeting for External Partners

February 11, 2025

As school marketing and communications roles expand, finding the right balance between in-house efforts and external partnerships is key. This guide explores how schools can strategically budget for external partners to enhance brand reputation, increase enrollment, and maximize impact.