Email Marketing

Email Marketing for Schools - Start Increasing Your Enrollment Funnel Today!

A model student and an outstanding family start as an inquiry.

So how do you transform an inquiry into a star evangelist?

Truth Tree’s Email Marketing and Admission Funnel Program includes email marketing services for schools engineered specifically to convert inquiries and increase enrollment. Email marketing for schools provides a valuable touchpoint that would otherwise be left on the table, allowing you to reach out to prospective families in a format that’s attention-grabbing without being intrusive.

How Will Email Marketing Help My School?

Think of the Email marketing and admission funnel as the Robin to your Batman, your helpful sidekick that keeps you top-of-mind and drives your school’s value higher.

If you are using our SEO and PPC offerings, you likely see an uptick in interest. But, while that’s just what you wanted, you’re struggling to communicate with each inquiry meaningfully.

That’s where email marketing for schools is invaluable.

How Does Email Marketing Work?

Margaret and her husband feel an independent school education is the best path forward for their daughter, Sophie, who will be entering 5th grade next year. Margaret searches and finds your ad or organic listing thanks to our digital marketing services for schools, Enrollment Edge.™ She clicks and finds herself on your custom-built landing page. In addition to emotive, user-centric copy, photos, and videos, there’s a call-to-action form so Margaret can let you know they are interested.

Once the form is filled, Margaret automatically enters into a database and is tagged as a prospective parent with a rising 5th-grade daughter.

She immediately receives a “Thank You; we’ll be in touch” email that links to important information on our site based on factors entered on the landing page form. Throughout the next 4-5 weeks, Margaret will receive five more emails that promote your school’s ethos, expand on your value proposition, and drive her to act – attend an event, apply, schedule the visitation day, etc. Truth Tree’s email marketing services for schools is designed to provide several more touchpoints with your potential enrollees and help you record and gather data about what is resonating with them. We achieve these touchpoints through premade emails sent to each user in a particular cadence that is most conducive to moving that user through your enrollment funnel (or customer journey), with the final destination being enrolling their children. Email marketing for schools is best done in this format, allowing you to reach prospective families when they're most receptive.

What To Expect

This enrollment funnel will run and “drip” on anyone who fills out your form when they fill it out in realtime. This means that you will have access to a living database of leads and determine their interest by seeing how they react to the emails and what actions they’re taking after seeing them. This makes email marketing for schools a great way to feel out prospective families, gauging their interest level by their responses to each received email.

You will no longer have to labor over managing your communications every week to keep leads interested. Instead, you can add your personal touch with a few well-placed communications at the exact right time that the potential parent is most open to moving to the next step in the admission funnel.

Email Marketing for Schools Process

  • 1. Pinpoint your ideal target audience

Yes, we can create a generic landing page for prospects. But an advertisement and landing page for a rising kindergarten parent should look different than one for parents of a rising 9th grader. So let’s make one that speaks to the intended user.

  • 2. What makes your school unique?

Most independent schools boast small classes and top-notch academics. So what makes you different? The answer to that question should permeate every aspect of your email content pieces. Like all other marketing materials, email marketing for schools should emphasize points of differentiation that your school can brag about.

  • 3. Choose your path

Based on human nature, we want to build up to the big questions, “will you apply to our school?” and “will you accept our offer of enrollment?” So between the intro email and the last email in the sequence, what content strategy is going to work best for your school?

best marketing company for christian schools

“I was touring a new family yesterday, and they said they had lived in AZ for years and never heard of us, but when they started researching new schools for their child, we were at the top of every Google search. We are thankful for your expertise and help in recruiting great families! ”

Rebekah Cornelius​
Paradise Valley Christian Preparatory

Email Marketing FAQs

What is a "responsible" autoresponder?

Often when you fill out a form, you get an email confirming receipt, a greeting or call-to-action-type email. Sometimes these hit your inbox immediately. Other times, it's set to 4 hours ahead (which could be 3 AM depending on when you hit 'submit').

Who creates the landing page(s)?

There are two options:

  1. Truth Tree will develop a custom landing page(s) and inquiry form(s) for you on our proprietary domain.
  2. Truth Tree will consult on best practices and landing page design hosted on your school's website. 

Who creates the email marketing for schools content?

There are two options:

  1. You create the content from start to finish, and we provide feedback and guidance based on our experience.
  2. We agree on topics/general messaging per email. Truth Tree creates the contents, and with your approval, we load them into the drip campaign. 

Additional services include:

  • Admission page audits
  • Marketing plan review & recommendations
  • Website SEO audits 
  • Market segmentation & targeting analysis
  • Annual digital marketing plans

The minimum engagement is (12) consecutive months. After that, clients pay monthly.