Berkeley Hall School

Services: SEO, PPC (search & social), and content marketing

Berkeley Hall School is a private school for nursery through eighth grade students in Los Angeles, California.

Challenges:

  • They felt like a “hidden gem” in a market with over 230 independent schools, not to mention hundreds of public and charter schools.
  • Target families where they would be the first-choice selection if the student was accepted.

Goals:

  • Rank in the top 15 for single-school organic listings.
  • Attract best-fit families to increase the percentage of students accepting an enrollment offer.

Results:

Marketing results:

  • Moved from 68/235 schools to 2/235 for organic search
  • Went from 0 mentions on pages 1-5 of a Google search to 2-3 mentions on page 1
  • Increased site visitor quality score from 52% to 89%

Enrollment results:

  • 13% increase in new student enrollment
  • Increased the percentage of accept-to-enroll by 20
search engine optimization for schools
Berkeley Hall School Case study marketing
John Abdeldnour


John Abdelnour
Director of Advancement at Berkeley Hall School

"Truth Tree's SEO and SEM strategies are driving healthy traffic to our website and admission event pages. Bottom line—we are seeing results."