Location: Remote | Type: Full-Time
Join Us in Shaping the Future of Education Marketing
Truth Tree, a leading digital marketing agency dedicated to helping schools and education organizations grow, is seeking a Digital Marketing Specialist with a strong focus on Google Ads. If you’re passionate about data, obsessed with detail, and excited to work in a collaborative environment where your contributions directly impact students and families, we want to meet you.
At Truth Tree, your work is mission-driven. Every campaign helps families discover schools where children can thrive — and your expertise plays a central role in making that connection possible.
Why Truth Tree?
We’re a creative, fast-moving, and deeply collaborative team that thrives on experimentation, continuous learning, and disciplined execution. As we grow, our systems and expectations grow with us — and so will you.
When you join Truth Tree, you’ll find:
- A team-first culture grounded in support, transparency, and shared success
- A commitment to craftsmanship, quality, and thoughtful, detailed work
- Opportunities to learn, test new ideas, and expand your skills
- A fully remote, flexible environment
- Work that matters — influencing enrollment decisions that shape children’s futures
Who You Are
You’re early in your digital marketing career but have at least 2+ year managing Google Ads campaigns and are hungry to deepen your mastery. You thrive in a collaborative environment where the quality of your work supports the next person in the chain — and ultimately, the client experience.
You’re a great fit if you are:
A detail-driven marketer
- You’re meticulous with data entry, budgets, naming conventions, and campaign setup.
- You understand how tiny errors can ripple downstream — and you take pride in getting things right.
A curious, proactive learner
- You love digging into performance trends, testing ideas, and identifying opportunities.
- You ask questions early and often to ensure clarity and quality.
A strong communicator
- You’re comfortable collaborating closely with copywriters, strategists, and client leads.
- You document your work clearly and follow established processes to keep the team aligned.
A team-minded professional
- You understand how interconnected our work is — your accuracy supports the entire workflow
A self-motivated, independent team player
- You take ownership of your work and can move tasks forward without constant direction. You manage your time effectively, prioritize competing tasks, and know when to flag issues versus solve them independently.
What You’ll Do
As a Digital Marketing Specialist, you’ll support our production and strategy teams by ensuring campaigns are expertly built, maintained, and optimized. You’ll collaborate with multiple team members and uphold Truth Tree’s high standard of quality.
Your responsibilities include:
Google Ads Management (Primary)
- Build, launch, and optimize Google Search, Display, and YouTube campaigns.
- Conduct keyword research, audience building, and competitive analysis.
- Maintain clean, accurate campaign structures rooted in best practices.
- Monitor daily performance and flag trends, issues, or opportunities proactively.
- Implement A/B tests across ads, keywords, targeting, and landing pages.
Cross-Channel Digital Support
- Assist in Meta ads setup and optimization as needed (training provided).
- Upload ad copy, creative assets, and tracking elements with precision and consistency.
Quality Control & Documentation
- Use Truth Tree’s checklists, SOPs, and QA processes to ensure error-free execution.
- Document updates, decisions, and performance insights for team visibility.
- Uphold Truth Tree’s craftsmanship standards in all campaign elements.
Collaboration & Communication
- Work closely with Lead Production Specialists, copywriters, and strategists.
- Communicate blockers early and ask clarifying questions when something is unclear.
- Participate in team improvement efforts, including improving documentation or processes.
Reporting & Insights
- Assist in data pulls and preliminary insights for client reports.
- Surface performance patterns or anomalies that help guide strategy.
Qualifications
Required
- 2+ year hands-on experience managing Google Ads campaigns
- Understanding of SEM best practices, quality score, bidding strategies, and targeting
- Strong data accuracy, organization, and time-management skills
- Ability to follow detailed processes and use checklists effectively
- Comfort working in a collaborative, fast-moving, feedback-rich environment
Preferred
- Experience in a digital marketing agency
- Understanding of Meta Ads
- Experience with project management tools (ClickUp is a big plus!)
- Google Ads certifications
- Exposure to SEO, content marketing, or analytics platforms
- Prior experience in a private school marketing and/or admissions department
Our Culture & Values
Truth Tree is built on four pillars:
Team First, Clients Second, Profit Third
We support each other first because healthy teams create exceptional results.
Fanatic Discipline
We master our craft, maintain high standards, and lead with precision.
Self-Improvement = Team Improvement
Every skill gained strengthens the entire organization.
Be Proactive and Bold
We anticipate challenges, move fast, and test new ideas with confidence.
You’ll thrive here if you love clear processes, continuous improvement, and a team that truly cares — about the work, about education, and about each other.
What Success Looks Like
You help families find schools where their children will thrive — through the excellence of your work.
You produce clean, accurate, high-quality campaign setups.
You communicate early when something is unclear or when workloads shift.
You apply curiosity, discipline, and craftsmanship to every task.
How to Apply
To be considered for this role, please follow these instructions:
- Submit your resume as a PDF file named:
YourFirstName_YourLastName_TruthTree.pdf - Include the phrase “I’m detail-oriented” at the very top of your application email to brianna@truthtree.com.
Applicants who do not follow these instructions will not be reviewed.