Location: Remote | Full-Time
Help Shape the Future of Search in Education
Search is changing.
Google isn’t just returning websites anymore. Families searching for a private school for their child are getting answers from AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search experiences.
At Truth Tree, we believe schools deserve an organic strategy built for where search is going, not where it has been.
That’s why we’re looking for someone special.
- We’re looking for an organic search leader.
- Someone who doesn’t just follow SEO trends, they help define them.
- Someone who has opinions.
- Someone who experiments.
- Someone who loves figuring out how people discover information online and wants to build the next generation of search strategy.
If you’ve been waiting for an opportunity to build something (not simply manage it!) we should talk.
About Truth Tree
Truth Tree is one of the leading digital marketing agencies serving private schools, independent schools, and educational organizations around the world.
Our mission is simple: Help great schools connect with the families who need them.
Today we manage digital marketing for more than 80 schools.
Tomorrow, we want to become the agency that schools look to for everything related to organic visibility: from traditional SEO to AI-powered search.
You’ll help make that happen.
The Opportunity
This isn’t a traditional SEO position. You’ll own the future of organic search at Truth Tree.
You’ll lead strategy for more than 50 clients while helping build the next generation of our SEO/GEO/AEO services.
You’ll influence:
- our clients
- our internal team
- our products
- our processes
- and the direction of our company.
You’ll be expected to think like both a strategist and an operator.
Some days you’ll be presenting organic search strategy to school leaders.
Other days you’ll be deep inside Search Console, crawling websites, testing schema, or figuring out why AI isn’t citing a client’s content.
What You’ll Own
Define the Future of Organic Search at Truth Tree
You’ll be responsible for shaping the vision and strategy for Truth Tree’s approach to organic search. Not just today, but where search is headed next.
You’ll help define our perspective on:
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI-powered search experiences
- Emerging search technologies, and whatever comes next
You’ll continuously evaluate industry trends, test new ideas, and evolve our service offerings so our clients stay ahead of the market.
Lead Strategy for Our Clients
Serve as the lead organic search strategist for more than 80 independent schools.
- Develop customized organic growth strategies for clients
- Translate complex search concepts into clear, actionable recommendations
- Present strategy and results to school leaders
- Become a trusted advisor who helps clients navigate the rapidly changing search landscape
Execute High-Impact Organic Search Work
We’re looking for a leader who still enjoys getting their hands dirty. You’ll personally lead and execute advanced initiatives including:
- Technical SEO audits
- Site architecture and information architecture
- Content strategy and optimization
- Internal linking strategies
- Structured data and schema implementation
- Core Web Vitals and technical performance improvements
- Organic visibility across both traditional search engines and AI-powered discovery platforms
Build the Systems That Scale
We don’t just want to improve our SEO process. We want to reinvent it.
You’ll design the systems, workflows, and tools that allow us to deliver exceptional work efficiently as we continue to grow.
This includes:
- Leveraging AI to automate repetitive work and increase capacity
- Building scalable delivery processes and operational workflows
- Developing templates, playbooks, SOPs, and quality standards
- Identifying and implementing best-in-class SEO and AI tools
- Continuously improving how our team delivers results without compromising quality
Build and Lead the Organic Search Team
This role isn’t just about leading projects. It’s about building the team that will power our next stage of growth. You’ll help define what a world-class Organic Search department looks like by:
- Identifying the skills and roles we need as we grow
- Recruiting, interviewing, and hiring top talent
- Coaching and mentoring team members
- Reviewing work and raising the standard of quality across every client engagement
- Creating a culture of experimentation, learning, innovation, and accountability
- Helping shape the long-term structure and direction of Truth Tree’s Organic Search practice
We’re Looking For Someone Who…
- Gets excited talking about search.
- Reads SEO “textbooks” for fun.
- Tests things instead of guessing.
- Has strong opinions, but changes them when data proves otherwise.
- Can explain complex search concepts in plain English.
- Is constantly experimenting.
- Thinks AI is changing search, not replacing it.
- Believes the best SEO strategy is one built around users, not algorithms.
Qualifications
We’re much more interested in how you think than how many years you’ve worked.
That said, ideal candidates will have:
- 5+ years of advanced SEO experience
- Agency experience managing multiple clients
- Strong technical SEO knowledge
- Deep experience with Search Console and GA4
- Experience with Ahrefs, SEMrush, Screaming Frog, Sitebulb, or similar platforms
- Strong understanding of structured data/schema
- Experience building content strategies
- Familiarity with HTML, CSS, and JavaScript
- Excellent written and verbal communication skills
Bonus points if you’ve explored: how SEO/AEO/GEO affects and impacts the education sector.
Success Looks Like…
Within your first year, you’ll help Truth Tree:
- Build a market-leading SEO/GEO/AEO service.
- Level up our team’s knowledge and confident on all SEO/GEO/AEO topics
- Increase measurable organic visibility for clients.
- Improve rankings in both traditional and AI-powered search for our clients.
- Create scalable systems for delivery.
- Become recognized as thought leaders in education marketing.
- Position Truth Tree for the future of search.
Why Join Truth Tree?
You’ll have the opportunity to build something—not inherit a rigid system.
We move quickly.
We experiment.
We test.
We share ideas.
We care deeply about helping schools grow.
If you’ve ever wanted the freedom to shape an agency’s vision for organic search, this is that opportunity.
Ready to Join Us?
If you’re excited to contribute to the future of education marketing — and grow your Google Ads expertise within a supportive, detail-driven, mission-aligned team — we’d love to hear from you.
Please submit your application to brianna@truthtree.com.
Let’s shape the future of education marketing together.