by Trevor Waddington, Founder & President, Truth Tree
You’ve just put the finishing touches on a slam dunk content piece that will win the hearts and minds of prospective families everywhere!
Your team agrees and the champagne is ready to pop! 🍾🥂
You push it out to prospective parents. The open rate is awesome, but the click-through rate is…
Here are 3 reasons they didn’t click on your content.
This quick-tip video will focus on how to market test for interest. Then look below for tips on #1 and #2.
Bonus tip 1: To reduce time friction, send emails to prospective parents early on Sunday or Saturday (in that order), or Wednesday, Tuesday, or Thursday (in that order) after 9 PM.
Bonus tip 2: To incentivize parents to enter and move down the funnel more quickly, consider waiving the application fee if a family applies before a certain date. The earlier you get that information, the more time you have to build rapport and start building a case for why they should choose your school if accepted.