5 Essential Social Media Marketing Strategies for Private Schools

Updated: Mar 25

by Rica Perez, Digital Engagement Specialist, Truth Tree Consulting

5 Essential Private School Social Media Marketing Strategies

Almost 40% of social media users follow their favorite brands online. If your private school has an eye-catching, engaging social media account, that could include you!


It's important for private schools to create a well-rounded marketing strategy. Otherwise, parents will fail to learn about your private school. Meanwhile, you'll have a difficult time attracting new students.


By learning these private school social media marketing strategies, you can stand out from the crowd! Don't let other private schools stand in your spotlight.


Instead, make a mark using these five social media marketing strategies!


Private School Digital Marketing Social Media Guide


1. Make a Plan


The first step for success when using these private school social media marketing strategies is to make a plan.


Start by establishing your SMART goals. SMART stands for:

  • Specific

  • Measurable

  • Attainable

  • Relevant

  • Time-sensitive

What are you trying to accomplish by posting on social media? Maybe your main goal is to increase student enrollment by 20% by the start of the school year. 


Once you have a goal, you can make a plan to accomplish it.


The next step is to determine which metrics you'll track when running a private school digital marketing campaign. For social media, you might measure:

  • Impressions

  • Clicks

  • Clickthrough rate

  • Conversion rate

  • Engagement rate

  • New followers

  • Shares

  • Website clicks

You'll want to align your target metrics to your goal.


For example, let's say you want to expand your brand. In that case, you'll track awareness by watching for impressions, followers, and shares.


If the purpose of your private school marketing plan is to drive leads, on the other hand, you'll study conversions. Conversions can include email signups and clicks to your website.


Understanding your goals and objectives will give you a strong start as you utilize these private school social media marketing strategies.


Digital Marketing For Schools: Personas

In order to successfully use these private school social media marketing strategies, you need to keep your audience in mind. After all, they're the people you're marketing to!


Start by creating audience personas. Who are you most focused on reaching out to?


You might want to separate your broader target audience into smaller groups. For example, you might separate a group of parents based on their age. Different people in different age groups respond to messages differently.


Once you know who you're targeting, learn as much as you can about them.


What are their main concerns right now? What private school marketing solutions can help?


What content are they already interested in online?


The more you understand your audience, the more likely you'll appeal to their needs and interests with your content.


2. Craft Creative Content

The heart of any effective private school social media marketing strategy is to consider your content.


First, take the time to check in on other private schools in the area. What are they doing to engage their own audience? Then, determine how you can improve on those tactics by adding your own spin.


Don't forget to consider your private school's brand. What sets your private school apart from the rest?


As you start creating a digital content strategy, head online to find inspiration. Look at what different brands across the world are posting. Which posts do you think fit your brand?


Don't forget to consider user-generated content. You can post photos from students, teachers, and parents (with permission) to diversify your content!


Private School Digital Marketing: Organization Advice

Once you start developing a digital marketing idea for your content, get organized by creating a content calendar.