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Blog Posts

Group of professionals reviewing charts and marketing data around a conference table, representing analysis of private school search trends.

6 Strategies for Schools to Stay Visible as Private School Searches Decline

November 4, 2025

Families are searching differently, not less. Here’s what the latest data reveals about how schools can stay visible when attention is harder to earn.

A smartphone displaying a Google search for “high schools with theatre in Seattle,” showing search results for local theatre programs. | Accompanies a blog post by Truth Tree | Truth Tree is a team of school marketing experts partnering with private and independent schools

Google’s Landing Page Requirements: What Schools Need to Know

September 16, 2025

Google’s new landing page rules are reshaping school ads. Learn what’s required and how to boost enrollment with targeted landing pages.

A barbershop chair sits against a red background with the text "school retention" sitting on the right. lower half of the image | image accompanies a blog post by Trevor Waddington, founder and principal of Truth Tree, the digital marketing team supporting schools with data-driven marketing

My Hair, Your School’s Retention

September 9, 2025

What do a haircut and school retention have in common? More than you think. Read Trevor’s latest thoughts on why families who feel merely content are the ones to worry about.

Deep Dives & Webinars

Quick Tips & Insights

Why Schools Work with Truth Tree

Podcasts / Vlogs

A lively discussion on several topics, including how the Metaverse, NFTs, and voice-first technology could play a role in school marketing.

Why Retention Is More Important Than Admissions

Image Seven, an Australian-based school marketing firm, had Trevor Waddington as their guest talking about our blog on the Ultimate School Review.

A wonderful podcast where Trevor Waddington was the guest discussing educational leadership.

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