GEO Services for Schools

With AI school searches on the rise, independent schools need to be strategic about their digital footprint to rank with LLMs, chatbots, and AI overviews. 

Truth Tree’s GEO strategy is built from research and designed for the long-term success of school search. Large Language Models (LLMs) and chatbots, like ChatGPT and Gemini, are trained to deliver results with regard to search intent. This means the LLM is reading between the lines of every digital touchpoint to determine the factors with which to form a response to complex queries like, “what are the top schools in Columbus with hockey and a strong arts program?”.

Traditional search, like Google and Bing, delivers results based on aligning keywords, website structure, and domain health. Does your school’s website have proper meta tags, backlinks, and high ranking on common search terms? These are a few signs of solid SEO. 

Astoundingly, AI ranking needs all of that and more. Ranking high in traditional search does not make your independent school a shoe-in for AI results, but it helps.

Unlock a future-proof advantage for your independent school in the era of AI search. Partnering with Truth Tree means putting your school in the AI snippets, overviews, and results. Together, we’ll solidify a digital footprint that sets your school apart.