Content Marketing

Be Your School's Hero with Content Marketing that Converts

82% of people have purchased or hired a service from a company as a result of consuming content published online.

Creating great content takes time and effort!

Let Truth Tree take the hassle off your plate.

We will conceive, create, and distribute content that helps families and showcases your thought leadership.

How Content Marketing Will Help You

First, it’s time to put an end to the idea that blogs, ebooks, white papers, and quizzes (yes, quizzes) are cherry-on-top bonuses done only if you have extra time.

Besides the overwhelming statistics that demonstrate the effectiveness of content marketing, here are some other ways that content marketing will help you.

How Content Marketing Increases Your Value

Content marketing for independent schoolLindsay is expecting her first child this November. She’s very excited but also nervous about being a mom. To help prepare for the big day, she goes to a local parenting website and sees the perfect article for her. Lindsay clicks “Read more” and is transported to your blog, where she sees more great content.

She subscribes to the blog and will now be added to the monthly e-newsletter. This lets your school connect with Lindsay until she is ready to apply.

Lindsay even sent your article to her friends who have children who will be ready for your school next year.

Schools are always looking for ways to capture the new-in-town market. Usually, it’s by unsuccessfully badgering real estate agents to them hot leads.

Top 5 Family Outings in St_ Louis for le

The Henderson family is moving to St. Louis and wants to find ways to enjoy their first few weeks as a family. Marty, the oldest of the 3 children Googles, “Family things to do in St. Louis,” and look what pops up. Marty shares the article with his family and they are excited to learn about some cost-effective adventures (moving is expensive).

Oh, and Mr. and Dr. Henderson may be looking for an independent school too. Guess who might be on their list?

Examples of Successful Content Marketing

private school ebook for content marketi

Our Process





What You Get

Ideas & advice

Let our team help you develop the right content for the right audience.

School content writers

Family-focused writing that is intended for your target audience wherever they are in their consideration journey. (Are they 1-2 years away from age-eligibility, 3-5 years away, or considering a move in a non-entry year?)

Social & search optimized

We will craft your piece in a manner that mirrors your school's mission and ethos and includes the right mixture of keywords to maximize exposure.

Powerful distribution

We will post and feature your content piece on our two independent school search sites, and We encourage you to pitch your content piece to area family-oriented digital platforms.


The Best Solutions For Our Clients

Content Marketing FAQs

How long does it take from start to finish?

Turn around time is usually 12-18 business days depending on the topic and length requested.

What if a content piece goes over by a few words?

No big deal.

What if I do not like the article?

No problem. We’ll re-write it up to five times.

Who owns the content?

You do. Consider us ghostwriters. Once it’s in your hands, you can add quotes, create new links, and distribute it to the media.

"This year, Oak Knoll’s lower school applications are up 92.77% and upper school apps are up 18%. This year, their enrollment is up 32%."

Meghan Hodgin
Director of Marketing and Communications 
Oak Knoll School

Identify your school’s next digital marketing move.