SMM, SEO, PPC and Google Ads Services for Schools
Where is your school showing up online?
Search performance and social media are key parts of a school’s enrollment funnel.
Our award-winning Pay-Per-Click(PPC), best-in-class organic search positioning service, The Enrollment Edge™ is designed for independent and private schools.
- Over 25% of people click the first Google search result.
- The first page of Google captures 92% of search traffic clicks.
- 78% of US consumers made purchases through discoveries on social media.
School Marketing Success by the Numbers
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Platforms for Success
Begin Your Digital Marketing Process
- 1.
Decide what’s going to move your needle
- SEO
- Search engine marketing (Think: Google Ads)
- Social media marketing (Think: Facebook/Instagram Ads)
- 2.
Complete our onboarding process
- Comprehensive form
- Partnership strategy session
- Easy platform integration
- 3.
You give us
- Routine communication to ensure we are targeting the right people for your private school with quantitative and qualitative feedback
- 4.
We give you
- Your own personalized digital dashboard
- Weekly communication/reporting with tips & recommendations
- Ever-evolving campaigns to meet your enrollment needs
“We recently started using Truth Tree for our SEM and the results were immediately tangible. Their SEO and SEM strategies are driving healthy traffic to our website and admission event pages. Bottom line – we are seeing results.”
John Abdelnour
Director of Advancement
Berkeley Hall School
The Enrollment Edge™️ Suite of Services to Address Your Enrollment Marketing Goals
Social Media Marketing (SMM/PPC)
- Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter, Nextdoor, & more
- Custom campaign design
- Creative image & video ads
- Retargeting & remarketing
- Geofencing
- Pixel installation & management
Search Engine Marketing (SEM/PPC)
- Google, Bing, & Yahoo
- Search & display ads
- Custom audience targeting
- Retargeting & remarketing
- Geofencing
- Tag installation & management
- Graphic design
Search Engine Optimization (SEO)
- On-site & Off-site optimization & implementation
- Website & digital footprint audit
- Target market & competitor analysis
- Keyword research
- relevant link building
- High-quality, school-specific content distribution
Email Marketing (Admission Funnel)
- Custom landing pages
- Email copywriting consult or creation
- "Responsible" autoresponder
- Unlimited form submissions direct to your inbox
- Logic-based drip campaigns
All programs include:
- Comprehensive onboarding
- Routine check-in meetings and quarterly strategy sessions
- Monthly quantitative and qualitative reports
- On-demand campaign pivot meetings & 48-hour turnaround
- Real-time, interactive reporting dashboard
- Local, regional, national, & international campaigns
- Landing page consulting (for SEM/SMM)
The minimum engagement is (12) consecutive months. After that, clients pay monthly.
Additional services include:
- Admission page audits
- Digital marketing plans
- Comprehensive marketing plan review & recommendations
- Website SEO audits
- Market segmentation & targeting analysis
- Annual digital marketing plans
