“Truth Tree’s SEO and SEM strategies are driving healthy traffic to our website and admission event pages. Bottom line—we are seeing results.”
John Abdelnour
Director of Advancement
Founded in 1911
Los Angeles, California, USA
Nursery through Grade 8
Co-educational, Independent Education
Key Objectives
- Gaining visibility in a highly competitive Los Angeles market with over 230 independent schools.
- Targeting families who would choose Berkeley Hall as their top choice for their child’s education.
Services Implemented
- Search Engine Marketing/PPC (SEM)
- Search Engine Optimization (SEO)
Why We Love Working with Truth Tree
- Open communication
- Reporting and guidance
Search Engine Marketing/PPC
Targeted Campaigns + Meticulous Campaign Management
- Launched a series of focused campaigns promoting middle school virtual events, promoting ongoing application opportunities, and maintaining general awareness campaigns with back-to-school dates
- Optimized ad copy, keywords, audience targeting, and bid strategies for each campaign
- Used dedicated landing pages to monitor campaign results by separating organic and paid website traffic
Search Engine Optimization
Comprehensive Optimization + Backlink Building
- Improved key website pages with optimized meta tags, titles, alt tags, and heading tags
- Implemented 5 keywords and provided monthly optimization suggestions for upward mobility.
- Worked on submitting the website to directories and building backlinks for off-site optimization.
The Rewards of
Our Partnership
Organic Search Ranking in LA Schools
2/
100
New Student Enrollment
Up
0
%
Page 1 Search Result Mentions
From 0 →
0