“We have been impressed by Truth Tree’s digital marketing expertise. Their ability to translate our needs and goals into a comprehensive digital strategy has allowed us to attract more families from nearby areas. It is effective and we are eager to continue the momentum!”
Jeanette Zamora
Director of Communications and Marketing
Founded in 1926
San Gabriel, California, USA Age 3 through Grade 8
Age 3 through Grade 8 | Co-Educational
Key Objectives
- Increase exposure in a saturated market with number of school-aged children declining year over year
- Promote open houses and programming with entry points and low enrolled grade levels as main audience
- Expand the catchment area to capture the attention of potential families
Services Implemented
- Search Engine Marketing/PPC (SEM)
- Search Engine Optimization (SEO)
Why We Love Working with Truth Tree
- Constant communication
- The team’s ability to translate our goals into a comprehensive strategy
Search Engine Marketing/PPC
Flexible + Optimized Campaigns
- Adapted ad messaging to reflect changing learning models (remote, blended, in-person) during COVID.
- Identified new, untapped catchment areas expanding ad reach to potential families.
- Constant analysis and monitoring of keywords allowed for adjustments with great impact.
Search Engine Optimization
Keyword Targeting + Authority Building
- Identified top pages needing on-page optimization of Meta tag, title, alt tags, and heading tags
- Provided monthly optimization suggestions to provide the most boost.
- Carried out off-site efforts building backlinks to solidify authority with search engines
The Rewards of
Our Partnership
Enrollment Over 3 Years
Up
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Inquiries
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Student Body Represents
of Greater LA
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