“I feel like we are finally capturing an audience we have been after for a while. Plus, Truth Tree’s communication and reporting are excellent.”
Emi Ithen
Director of Enrollment Management
Founded in 1938
Short Hills, New Jersey, USA
Nursery through Grade 8
Independent, Progressive Education
Key Objectives
- Stand out from competitive private schools in the New York City metropolitan area.
- Attract families who value progressive education.
- Create opportunities for greater accessibility to a private school education.
Services Implemented
- Search Engine Marketing/PPC (SEM)
Why We Love Working with Truth Tree
- Open communication
- Reporting and guidance
Search Engine Marketing
Targeted Messaging + Lead Magnet
- Highlighted unique aspects like PK-8 model, small class sizes, and progressive values to attract mission-appropriate families
- Launched campaigns highlighting tuition assistance to make private education approachable for those who might not consider it otherwise
- Launch hyper-local campaigns to be the solution for families affected by various school closures.
Strategic Calls to Action
Budget Aware + Lead Magnet
- Truth Tree and Far Brook teams worked with the school's limited budget as effectively as possible pulling back ad spend during annual lulls in admissions
- Launched a free eBook on the benefits of a Progressive Education staying relevant with those looking for private schools and providing a give-and-take with the user
The Rewards of
Our Partnership
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