“What truly sets Truth Tree apart is their approach — they go beyond the role of a consultant and seamlessly integrate as an extension of our team. Their expertise, guidance, and unwavering dedication have fostered a trusted partnership that I deeply value.”
Meghan Hodgin
Director of Marketing & Communications
Founded in 1924
Summit, New Jersey, USA
Grades Preschool-6 | Co-Ed Catholic Education
Grades 7-12 | All Girls Catholic Education
Key Objectives
- Promote a newly created pre-K program + Improve lower enrollment in specific grades
- Promote the benefits of an all-girl education and a Catholic education.
Services Implemented
- Search Engine Marketing/PPC
- Search Engine Optimization (SEO)
Why We Love Working with Truth Tree
- Blended team of former school marketers and digital marketing experts: they get schools + they get marketing
- Open communication
- Reporting and guidance
Search Engine Marketing
Differentiating Strategy + Ad Hoc Campaigns
- Unique targeting and ad copy language raised brand awareness for the all-girls high school and co-ed lower school as separate programs
- Focusing on PreK an Kindergarten entry points to increase enrollment using targeted ad segments.
- Launch hyper-local campaigns to be the solution for families affected by various school closures.
Search Engine Optimization
Full Scale Optimization Evaluated Monthly
- Identified top pages needing on-page optimization of Meta tag, title, alt tags, and heading tags
- Implemented 5 keywords and provided monthly optimization suggestions for upward mobility.
- Worked on submitting the website to directories and building backlinks for off-site optimization.
The Rewards of
Our Partnership
Lower School Applications
Up
0
%
Upper School Applications
Up
0
%
Overall Enrollment
Up
0
%
