“The partnership between my school and Truth Tree has been incredible. With the help of Truth Tree’s SEM, SEO, and SMM package, we have seen our website traffic grow with RELEVANT website visitors, which has led to an increase in our conversion rates.”
Julian Méndez
Director of Marketing
Founded in 1961
Sandy Spring, Maryland, USA
Grades: Pre-K to 12th Grade | Boarding & Day School
Progressive, Quaker College Preparatory Education
Key Objectives
- Increase brand awareness of the lower school program and specific programs across the school.
- Target and recapture Washington, DC families.
- Enroll more full-paying students.
Services Implemented
- Search Engine Marketing/PPC (SEM)
- Social Media Marketing/PPC (SMM)
- Search Engine Optimization (SEO)
Why We Love Working with Truth Tree
- Incredible team of former school marketers and digital marketing experts: they get schools + they get marketing
Search Engine Marketing
Targeted Messaging + Omnichannel Approach
- Launched campaigns across multiple platforms (Search, Display, Social) with focused messaging
- Promoted virtual/in-person events, general brand awareness, and ads specific to entry grade levels
- A/B tested emotive vs fact-based ad language resulting in higher engagement with fact-based ad copy.
Search Engine Optimization
Comprehensive Optimization + Backlink Building
- Conducted a thorough website audit identifying the top pages needing on-page optimization of meta tags, titles, alt tags, and heading tags
- Identified 5 "easy to hard" keywords and provided monthly optimization suggestions for upward mobility on Google search results.
- Worked on submitting the website to directories and building backlinks for off-site optimization.
The Rewards of
Our Partnership
Overall Enrollment
+
0
Students
Page 1 Search Result Mentions
3-
0
