Meet the People that give you it all

We are a joyful mix of "retired" independent school and camp marketing, admission, and communication pros, and digital marketing experts coming together to help you design your ultimate enrollment through edge-defining excellence.

Allison Sinnett, Digital Marketing Specialist

I'm here to create a clear and creative message that will speak for our school and camp partners. My logical brain with my creative mind working together gives me the angle to write content that will further a business and leave a great impression. It's not just about telling people your mission, it's about them wanting to become a part of it. 

Anastasia Chichinadze

Anastasia Chichinadze, 
Production Director

How, When, What and Where - From creating comprehensive marketing plans to robust project management, we provide data-driven, outcome-oriented, utmost, and comprehensive solutions to ensure your success story and it’s my daily responsibility to design, execute & optimize your unrivaled digital campaigns & beyond.

Brianna Banks

Brianna Banks, Director of Client Relations

I will be your guiding light!

My primary responsibility is your smooth transition through our onboarding process. Digital marketing platforms continuously modify and update their policies and standards, so I ensure we meet those standards and always remain compliant.

With an extensive marketing and business administration background, I revel in taking complex problems, breaking them down, and developing creative and strategic solutions. This part of my work is essential to help our partners achieve their enrollment goals.

Jeremy Merkle, Director of Digital Marketing

A great idea remains just that without a clear process and diligent execution. As an experienced Project Manager, I embrace the chance to develop incredible ideas into streamlined workflows. As a Marketeer, I believe combining research, data, and analysis with a little bit of creativity is a recipe for success. As a leader, I garner buy-in at all levels and focus efforts towards a common goal.


In any case, if there isn't a way to deliver outstanding results, I'll make one.

Rica Perez, Chief Growth Marketing Strategist

To remain viable to our school and camp partners, we need to stay on the cutting edge of what's going on out there. That's what I do, make sure we stay industry-informed.

Trevor Waddington, Principal

I am an Educational Entrepreneur and outcome-driven fanatic! Before founding Truth Tree, I was an independent school director of admission, marketing, communications, financial get the picture. I was also a summer camp counselor, marketing guy, and director. Early on, I made decisions that felt right. I went with my gut.


Today I'm a family man, author, speaker, innovator, and action leader in the advancement of independent education. Decisions that work come from data-driven research, analysis, and testing. Decisions at home are made by my family. I'm just along for the ride.

Trevor Waddington