We are passionate about digital marketing for schools because that's what we know best.

A joyful mix of "retired" private school marketing, admissions, communications, and digital marketing experts coming together to help you design your ultimate enrollment through edge-defining excellence.

Anastasia Chichinadze, Production Director

How, When, What, and Where - From creating comprehensive marketing plans to robust project management, we provide data-driven, outcome-oriented, utmost, and comprehensive solutions to ensure your success story and it’s my daily responsibility to design, execute & optimize your unrivaled digital campaigns & beyond.

Anastasia Chichinadze
Brianna Banks

Brianna Banks, Director of Client Relations

I will be your guiding light!

My primary responsibility is your smooth transition through our onboarding process. Digital marketing platforms continuously modify and update their policies and standards, so I ensure we meet those standards and always remain compliant.

With an extensive marketing and business administration background, I revel in taking complex problems, breaking them down, and developing creative and strategic solutions. This part of my work is essential to help our partners achieve their enrollment goals.

Jeremy Merkle, Director of Digital Marketing

A great idea remains just that without a clear process and diligent execution. As an experienced Project Manager, I embrace the chance to develop incredible ideas into streamlined workflows.


As a Marketer, I believe combining research, data, and analysis with a little bit of creativity is a recipe for success. As a leader, I garner buy-in at all levels and focus efforts toward a common goal. In any case, if there isn't a way to deliver outstanding results, I'll make one.

Jeremy Merkle

Brian Smith, Partner Success Manager

As a long-time educator and dad of three, I know the value and importance of education. My passion is education and helping schools find success.  I’ve been where you are and understand the many challenges facing you and your school.


As the Truth Tree Partner Success Manager, I look forward to the opportunity to build a partnership with you and assist you in reaching your school’s marketing goals.

Trevor Waddington, Principal

I am an Educational Entrepreneur and outcome-driven fanatic! Before founding Truth Tree, I was an independent school director of admission, marketing, communications, financial aid...you get the picture. I was also a summer camp counselor, marketing guy, and director. Early on, I made decisions that felt right. I went with my gut.


Today I'm a family man, author, speaker, innovator, and action leader in the advancement of independent education. Decisions that work come from data-driven research, analysis, and testing. Decisions at home are made by my family. I'm just along for the ride.

Liz Yee Headshot_edited_edited.jpg

Liz Yee, Director of Innovation

For the past 15 years, I have successfully led independent schools, charter schools, and universities in award-winning admissions, financial aid, retention, marketing, and branding efforts. I've been in the trenches—giving tours, developing marketing strategies, crunching numbers, and strategizing to grow enrollment. I know the pressures (and joys!) schools face and am ready to lend my expertise to Truth Tree partners.