by Trevor Waddington, Principal, Truth Tree
I am obsessed with value and how people’s perception of value translates into the world of independent schools and summer camps. More specifically, I’ve been studying the consideration process parents go through when evaluating which school or camp they will send their child to (if accepted in the case of private schools).
In a recent webinar I did for The Enrollment Management Association (EMA), I presented on a concept we at Truth Tree borrowed from the business world that we call Value Management in Private Schools (VMiPS).
What you will learn from this webinar is how to utilize your marketing and admission budget to maximize value earned during the admission process.