SEO Services for Schools
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Search Engine Optimization (SEO)
SEO is about increasing your school’s exposure online organically. Search engines have conditioned us to believe that top-of-page-one information is “the best.” That’s why having your school rank for the most important keywords will build your reputation in the image you want.
Truth Tree’s SEO strategy is specific to schools and how families “shop” for schools online. Connecting what you have and what families want is what Google and other search engines are looking for to rank you #1 for all school listings in your market.
By investing in SEO with Truth Tree, your school will stay ahead of the competition and attract families that want the best for their children.
"Truth Tree's SEO and SEM strategies are driving healthy traffic to our website and admission event pages. Bottom line—we are seeing results."
John Abdelnour
Director of Advancement at Berkeley Hall School
Invest in SEO for Your School
What this means for you:
- School-specific SEO expertise with an eye on what you’ll need to rank #1 now and in the future
- Local, regional, national, & international campaigns
- Access to publish content on our proprietary parenting website: Parent-Resource.com
- Ethical reputation building
- Quantitative & qualitative reporting on our Enrollytics™️ Dashboard
- Monthly strategy meetings & a review of your monthly report
- Quarterly admission, marketing, and communication consulting sessions
Take SEO to the Next Level
The Private School Review / Boarding School Review Add-On:
- Leverage their on-site traffic of 1.5 million views per month
- Site-enhanced demographic-specific keyword targeting
- On-site school profile optimization
- One lead-generation article posted on the site per year
- Featured ad space on privateschoolreview.com or boardingschoolreview.com
- Access to database of nearby families who utilize their site
Our Digital Marketing Services
Search Engine Optimization (SEO)
- On-site & Off-site optimization & implementation
- Website & digital footprint audit
- Target market & competitor analysis
- Keyword research
- relevant link building
- High-quality, school-specific content distribution
Search Engine Marketing (SEM/PPC)
- Google, Bing, & Yahoo
- Search & display ads
- Custom audience targeting
- Retargeting & remarketing
- Geofencing
- Tag installation & management
- Graphic design
Social Media Marketing (SMM/PPC)
- Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter, Nextdoor, & more
- Custom campaign design
- Creative image & video ads
- Retargeting & remarketing
- Geofencing
- Pixel installation & management
Add-On Private School Review or Boarding School Review
Leverage site data to elevate impact | Specifics vary by chosen package- Site-enhanced keyword targeting
- On-site optimization & ad placement
- Access to database of nearby prospects
- Search, display, and social retargeting
- Site-enhanced keyword targeting
- Featured on-site ad space
