Winter break may feel quiet inside your school, but parents are still searching. Here’s what search trends reveal about visibility, timing, and why pausing ads can create gaps.
If you work in independent school marketing or admissions, you’ve probably noticed something: families aren’t moving straight from “I’ve heard of your school” to “Let
After 15 years in independent schools, Heather thought she knew the challenges facing marketing and admissions offices. One year into supporting schools worldwide, she’s learned even more about data, leadership, and what it really takes to reach right-fit families.
Google’s new landing page rules are reshaping school ads. Learn what’s required and how to boost enrollment with targeted landing pages.
Google is now indexing Instagram posts, turning your school’s social content into searchable, SEO-rich entry points for prospective families. If you’re marketing your independent school, every post is now a mini landing page — working for both Google and AI-driven search.
Are you marketing the right features? Your school’s classic selling points still matter, but they need a fresh message. Learn how to position them in your school marketing for today’s platforms and parents.
Your ad clicks are up, but where are the conversions? Where are the enrollments? Before you call it a failed campaign, learn what school ads actually do well and how to build a strategy that works.
Should you wait for a website redesign before investing in digital ads? Short answer: No. Parents search year-round, and visibility is key to enrollment success.
Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.
Want to give your Canadian school a marketing boost? This blog post is for you! We’ll dive into 15 effective strategies to help your school stand out, attract top students, and build a strong reputation. From Google Ads to social media, we’ve got you covered.
For private schools to thrive in Canada’s educational sector, effective marketing is essential. Highlight your school’s unique strengths, leverage digital tools, and build strong community relationships.
Canadian school marketing is evolving. With the rise of AI, changes in advertising regulations, and a growing demand for private education, it’s essential to stay informed about the latest trends. This blog post explores key strategies to help your school thrive, including optimizing Google Ads, leveraging AI tools, and building strong community relationships.
Stand out in your market! Attract Relocating Families with Strategic Marketing. This guide equips schools with 8 powerful strategies to get noticed by families planning a move to their community.
Schools should maintain enrollment efforts in summer by networking with professionals, promoting summer camps, and staying in touch with families through email and social media.
Keyword research is a crucial SEO strategy for schools. This guide covers what they are, the different types, and when to apply particular keyword types to your website and ads.
If students thrive at your school, searching parents want to know. Claiming this in an ad could help your school stand out, win the click, and boost SEO all at once.
Your school can reach more searching parents by including common voice search phrases in ad keywords and website content. By leveraging the entire search phrase, your school could secure more ad delivery and better placement in the search results. Could these shifts impact your school’s enrollment?
Unlock the power of data in your enrollment marketing with the right strategy and tools. Maggie unpacks five ways to use data to direct your enrollment marketing efforts.
Discover how to determine an effective ad spend budget for your private school’s digital marketing ads to increase enrollment.
Using Google ads to market your school? Avoid these Google ads mistakes to meet your school’s enrollment marketing goals.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.
While Montessori schools are popular, they are often misunderstood. As a Montessori school marketing pro, learn three key strategies to bridge the gap of understanding to ensure a robust enrollment for years to come.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
Google’s My Ad Center will give prospective parents more control over the ads they see. Here’s how that will affect digital marketing for schools.
Digital marketing for schools: there is a right way and a wrong way to do it to maximize your enrollment. Here are 10 important commandments to ensure your brand is well represented.
Google Ads is a platform that enables private schools to advertise on Google and its network. Learn how to design clickable Google Ads for your private school digital marketing campaign.
Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.
Using a Google Ads campaign to market your summer camp? Here are seven tips to help you make the most of this effective digital marketing strategy.
Identify your school’s next digital marketing move.
