I believe every person’s needs are specific and that you cannot apply a cookie-cutter approach to challenges. This is true for marketing as well as personal relationships.
I was and still am the kid that looked forward to the trailers before the movies almost as much as the movie itself. I have a passion for stories, whether they are from books or movies, and I am always looking forward to the next one. Every school has a story that I believe is told not only through the students who graduate but also through their marketing. I can take a school’s story and history, and use that to let parents know exactly what type of school they are and why they are a great fit for their child.