Blogs, Quick Tips, Webinars, & More
Blog Posts
The Latest on Google Ads for Schools: Display Is Moving to Demand Gen
Google Ads for schools are changing. As Google moves standalone Display campaigns into Demand Gen, schools will gain new ways to reach families while losing some of the targeting control they have relied on for years. Here’s what to know before the transition.
5 Enrollment Marketing Challenges Single-Gender Schools Face (and How to Overcome Them)
Single-gender schools offer a distinctive educational experience, but marketing that experience isn’t always easy. From overcoming misconceptions to helping families understand your value, these enrollment marketing strategies can help you attract and engage the right families.
School Mentions in AI Search: Give the Bots What They Love for AEO/GEO
AI-powered search is changing how families discover and evaluate schools. Learn why LinkedIn activity from school leaders and faculty plays a growing role in increasing school mentions in AI search results and how consistent, authentic content can help your school be part of the conversation.
Deep Dives & Webinars
Quick Tips & Insights
Why Schools Work with Truth Tree
Podcasts / Vlogs
A lively discussion on several topics, including how the Metaverse, NFTs, and voice-first technology could play a role in school marketing.
Why Retention Is More Important Than Admissions
Image Seven, an Australian-based school marketing firm, had Trevor Waddington as their guest talking about our blog on the Ultimate School Review.
A wonderful podcast where Trevor Waddington was the guest discussing educational leadership.
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