If you work in independent school marketing or admissions, you’ve probably noticed something: families aren’t moving straight from “I’ve heard of your school” to “Let
Google’s new landing page rules are reshaping school ads. Learn what’s required and how to boost enrollment with targeted landing pages.
Social media is a powerful tool for connecting with prospective and current school families when you tell your school’s story authentically and tap into what your audience engages with most. Learn which metrics matter most for schools, why they’re important, and how to track them to drive deeper engagement and greater enrollment success.
Google is now indexing Instagram posts, turning your school’s social content into searchable, SEO-rich entry points for prospective families. If you’re marketing your independent school, every post is now a mini landing page — working for both Google and AI-driven search.
Want to make your school stand out in a crowded market? A student-centered marketing strategy leverages authentic student voices and powerful storytelling to connect with prospective families and drive enrollment.
Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.
Want to give your Canadian school a marketing boost? This blog post is for you! We’ll dive into 15 effective strategies to help your school stand out, attract top students, and build a strong reputation. From Google Ads to social media, we’ve got you covered.
Ready to level up your school’s marketing game? Learn how to choose the right Meta ad format to captivate your audience. From single images to engaging videos, we’ll guide you through the pros and cons of each format and provide actionable tips to maximize your results.
For private schools to thrive in Canada’s educational sector, effective marketing is essential. Highlight your school’s unique strengths, leverage digital tools, and build strong community relationships.
Stand out in your market! Attract Relocating Families with Strategic Marketing. This guide equips schools with 8 powerful strategies to get noticed by families planning a move to their community.
Missy Speyrer, Associate Director of Marketing, Truth Tree The admissions funnel for private and independent schools seems to be changing. Gone are the days when families relied
Learn how to boost your school’s site authority and improve your search rankings with these expert recommendations compiled in response to Google’s leaked search ranking data.
How does Google’s leaked search data impact a school’s SEO strategy? Read to find out the ways this data can guide schools to build domain authority and expertise.
Even if you’re operating on a large team, managing all of these marketing channels can feel like a tall order. This is where artificial intelligence (AI) comes in.
Learn how your experienced teachers can help your school’s SEO ranking and your digital marketing.
Parent-Resource.com is Truth Tree’s proprietary parenting blog to help client schools market to their target audience and help their SEO.
Content marketing for schools takes time. Could Chat GPT make it faster and easier to boost school enrollment?
During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.
You have tons of school marketing content to roll out but how do you know if prospective parents will be engaged? This video walks you through market testing content so you can optimize your school marketing strategy.
Blogging is a popular school marketing strategy but guest blogging is how you can establish your private school as an authority on specific topics. Here’s a step-by-step guide to using guest blogging for private schools.
Email marketing and content marketing are two strategies that private schools can use in their overall school marketing strategy. Learn about the fundamentals of these school marketing tactics.
Private school marketing consultants have specialized skills and knowledge of digital content marketing, education marketing, and social media marketing for schools. Here’s how your school can benefit from working with a marketing consultancy.
3 Tips to Keep Website Visitors Interested & Engaged by Trevor Waddington, Principal, Truth Tree When was the last time you or someone at the
Identify your school’s next digital marketing move.
