After 15 years in independent schools, Heather thought she knew the challenges facing marketing and admissions offices. One year into supporting schools worldwide, she’s learned even more about data, leadership, and what it really takes to reach right-fit families.
Google’s new landing page rules are reshaping school ads. Learn what’s required and how to boost enrollment with targeted landing pages.
Social media is a powerful tool for connecting with prospective and current school families when you tell your school’s story authentically and tap into what your audience engages with most. Learn which metrics matter most for schools, why they’re important, and how to track them to drive deeper engagement and greater enrollment success.
Geofencing might seem like a smart way to reach prospective families, but proximity doesn’t equal intent. This post unpacks why smarter, layered targeting strategies are a better fit for school marketers who want to reach the right families—without wasting budget.
With AI chatbots and featured snippets reshaping how families search online, building topical authority is essential to any SEO strategy for private schools. Learn how to stand out in no-click results and attract qualified families to your website.
Google is now indexing Instagram posts, turning your school’s social content into searchable, SEO-rich entry points for prospective families. If you’re marketing your independent school, every post is now a mini landing page — working for both Google and AI-driven search.
School reviews do more than offer feedback. They tell your story through real voices. Explore practical tips and tactics to gather authentic reviews from families, alumni, and faculty, and turn them into powerful enrollment drivers.
As school marketing and communications roles expand, finding the right balance between in-house efforts and external partnerships is key. This guide explores how schools can strategically budget for external partners to enhance brand reputation, increase enrollment, and maximize impact.
Your school’s website is more than a digital brochure—it’s your most powerful marketing tool. Learn how to optimize its design, messaging, and user experience to attract and convert the right families.
Start the new year by improving your school’s SEO with simple, impactful updates. Focus on crawlability, site speed, links, page structure, and image optimization.
Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.
For private schools to thrive in Canada’s educational sector, effective marketing is essential. Highlight your school’s unique strengths, leverage digital tools, and build strong community relationships.
Struggling with a limited budget and no clear marketing strategy? This guide helps you create a tailored marketing plan that aligns with your school’s unique needs and attracts your ideal students.
Stand out in your market! Attract Relocating Families with Strategic Marketing. This guide equips schools with 8 powerful strategies to get noticed by families planning a move to their community.
Schools should maintain enrollment efforts in summer by networking with professionals, promoting summer camps, and staying in touch with families through email and social media.
Learn how to boost your school’s site authority and improve your search rankings with these expert recommendations compiled in response to Google’s leaked search ranking data.
How does Google’s leaked search data impact a school’s SEO strategy? Read to find out the ways this data can guide schools to build domain authority and expertise.
Keyword research is a crucial SEO strategy for schools. This guide covers what they are, the different types, and when to apply particular keyword types to your website and ads.
The starting age varies from school to school. Even if a school has a preschool, does that mean it starts at age 3 or 4? Or is it age 2? A survey confirmed the confusion and need for clear, concise website wording. This can help schools show up in the search process raising their chances of being candidates for consideration.
Learn how to make digital PR a part of your school’s SEO strategy with these helpful tips that will improve your enrollment marketing.
Learn how your experienced teachers can help your school’s SEO ranking and your digital marketing.
Your school website’s SEO is a major part of your enrollment marketing strategy. Here are tips to ensure students will enroll at your private school.
During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.
Digital marketing for schools: there is a right way and a wrong way to do it to maximize your enrollment. Here are 10 important commandments to ensure your brand is well represented.
Identify your school’s next digital marketing move.
