School Marketing Blog

For school digital marketers, there’s one button you want to click to ensure your Google Ads are attracting the right prospective families.

Teachers are a major factor for parents choosing a private school. Just how important is it for enrollment marketing? Learn strategies and tactics to help families choose your independent school.

How to create a compelling landing page to enhance a users experience on your site and optimize your private school’s conversion rate.

Take the guess work out of determining your school enrollment yield with this step-by-step enrollment marketing guide.

Digital marketing for private schools involves many moving parts. Optimize your school marketing tactics by making sure to avoid these eight common digital marketing mistakes.

Marketing to millennial parents should be a focus of your private school marketing strategy. Learn how you can connect with millennial parents and turn them into brand loyalists for your private school.

Learning how to marketing your school on Facebook and Instagram will give you the ability to improve your overall visibility to parents searching for a school.

Private school brand marketing is a long-term solution to increase enrollment for your independent school.

When it comes to school marketing, word of mouth used to be the most effective marketing tactic for private schools. In today’s digital world, the power of digital marketing can’t be underestimated.

The next time you are with a group of students or parents, ask them if they have an Amazon Echo or Google Home. Data tell

Two Specific Indicators Determining Your School’s Market Health by Trevor Waddington, Principal It’s great to have a general idea of why families choose your school

Congratulations! Your digital presence is on point. The website is fully optimized with excellent video content and benefits-based copy. Your social media pages are chocked

It’s almost the end of the year. For many, the admission season is over. Hopefully, it was a fruitful cycle, and the newly enrolled families

What if Kim Kardashian West posted the following to Instagram: Would you jump for joy that virtually the whole world saw a post you were

Is your school a grey squirrel? Is it ordinary? Probably not, but do you use any of the following as top-line features? Small classes Rigorous

A strong digital presence is now the backbone of a solid independent school marketing strategy. It’s about getting consistent attention throughout the decision cycle by

The Woods Academy, Bethesda, MD True Story. One of the food servers in our cafeteria wears a different hat that matches the food on the

I had the distinct pleasure of interviewing Jon Boeckenstedt, an enrollment management pioneer, analytic guru and the Associate Vice President, Enrollment Management and Marketing at

By now we all know the power of digital marketing. Whether you’ve dipped your toe into keyword ads or you are a pro at remarketing

We are grateful to SSFS for allowing us to partner with them to film a video about their lower school. The joy for learning and

As we enter a new year, I wonder what the position will look like in five years. Hmmmm, I wonder…wonder…wonder… 5:30 AM – Wake up

“Whoa, slow down! What do you mean our school needs a Facebook page? That’s for young people to keep tabs on their friends. A prestigious

Stop Managing Enrollment and Start Designing It Over the past six years, a new title, and in some cases, a new position has popped up

by Trevor Waddington, Principal, Truth Tree Far too often, as I page through magazines or online periodicals, I see the same type of passive, emotionless