Private School Marketing Blog

When parents go to their favorite search engine and type in “private school,” what are their intentions? At Truth Tree, we have found that intent

Are you having a devil of a time executing your digital marketing strategy? Feel like you need a miracle to get the results you want?

Worldwide, the average user spends 2 hours and 25 minutes on social media every day. And 11 new people start using social media every second.

By Trevor Waddington, Truth Tree Principal, and Liz Yee, Truth Tree Director of Innovation When your school hosts an open house for prospective families, you

One of the chilling (pun intended) memories of winter breaks past is the long layoff. Sure I enjoyed the time away, but my mind was

You know those ads that pop-up on your favorite websites? Yeah, the ones where you think, ‘how do they know I’m in the marketing to

by Liz Yee, Director of Innovation, Truth Tree Have you ever pondered to yourself, “could our website be generating more inquiries?” Yes? Great! Far too

by Jeremy Merkle, Director of Digital Marketing, Truth Tree When it comes to private school marketing, blogging is one of the most beneficial ways to

by Trevor Waddington, Principal, Truth Tree You open your email and get an immediate dopamine rush. Why? You see a fresh inquiry pop up in

by Trevor Waddington, Principal, Truth Tree What Changed to Make Teaching Staff Profiles So Important? Your school’s website has come a long way since its

by Trevor Waddington, Principal, Truth Tree What is Social Proof Digital Ad Strategy for Marketing Charter Schools? Ever see a product on FB that caught

by Brianna Banks, Director of Partner Relations and Allison Sinnett, Digital Marketing Specialist, Truth Tree Did you know that there are now over 1 billion

Since websites became a thing all schools needed, they have evolved. I shudder thinking about the info dump geared to current parents with a scrolling

by Jeremy Merkle, Director of Digital Marketing, Truth Tree There are 34,576 independent schools in the US, which means that your school has a lot

(Hint: Lean On Your School Values) by Liz Yee, Director of Innovation, Truth Tree In my nearly 15 years of working in schools, never have

by Trevor Waddington, Principal, Truth Tree How do Parents Looking for Private Schools Find an Ad? You may have read a time or two my

by Liz Yee, Truth Tree Contributor We did it! We have new families enrolled at our schools, and now we are transitioning to help onboard

A commitment to our school partners is we check their ad accounts every day. This week, we noticed new ad groups that featured dynamic ads.

by Trevor Waddington, Principal, Truth Tree Picture it. 1990. After a trip to the Springfield Mall, I remember running in the house with a Sam

An Admissions Director’s Reflection on Recruiting and Retaining Students in a Pandemic by Liz Yee, Truth Tree Contributor Seriously. What happened? I am hesitant but

Why nurturing prospective families is just as important as getting them to inquire by Trevor Waddington, Principal, Truth Tree I’m not a gum chewer. That’s

By Trevor Waddington, Principal, Truth Tree Unless your early-age educators are warming bottles and/or changing diapers, there’s a likelihood that you have schools or childcare

At different times of the year and for different audiences, you should be using DIFFERENT landing pages. Let’s explore THREE kinds of landing pages and

You did it! You beat last year’s application totals. Even better, you did it with sixteen days to go, so there’s room for more. Before

Is your camp a grey squirrel? Is it ordinary? Probably not, but if you use the following to describe your program – lots of activities,

Your visual brand is a powerful representation of your ethos, mission, and services. Digital display ads range in size, presentable content, and placement. So how

You already know that marketing your summer camp helps to increase awareness and enrollment rates. But guess what? There’s never a wrong time to do

By Trevor Waddington, Principal, Truth Tree By now we all know the power of digital marketing. Whether you’ve dipped your toe into keyword ads or

Ever wonder why you have a trickle of new site visitors, or worse, a lot of visitors but few inquiries and applicants? It’s frustrating! In

DISCLAIMER: I am not advocating that you sockpuppet a private school review. Nor am I suggesting you tell parents exactly what to write. We all

As is often the case, the admission director or enrollment manager gets the cheers when enrollment goes up. They also get the stink eye when

by Rica Perez, Digital Engagement Specialist, Truth Tree It’s easy for independent schools to make digital marketing mistakes with so many tactics and strategies available

I wasn’t around for the hay day of independent school glory. I didn’t get to see families line up 30 minutes before an open house

by Trevor Waddington, Principal, Truth Tree Consulting Want to make thumb-stopping Facebook & Instagram ads for your private school? Here is your chance. Private school

Almost 40% of social media users follow their favorite brands online. If your private school has an eye-catching, engaging social media account, that could include

To keep up with trends in independent school education and summer camp offerings, I get a handful of regional and national magazines delivered to my

It’s no secret that Google Ads is the single most important digital marketing tool on the planet. Why? Because no matter what, when someone searches

Parents don’t go to Facebook saying, “Gee, I hope a school advertisement passes by in my feed so I can click on it and inquire.”

by Rica Perez, Digital Marketing Designer, Truth Tree Parents expect to spend, on average, $1,000 per child per week for a great summer experience. But

by Trevor Waddington, Principal, Truth Tree It finally hit home. Not literally, thank goodness, but the Coronavirus is now having a genuine impact on independent

by Trevor Waddington, Principal, Truth Tree I am obsessed with value and how people’s perception of value translates into the world of independent schools and

by Allan Hopkins, Digital Marketing Designer, Truth Tree Why is Private School Branding Important? Do you need to drum up more interest in your private

by Trevor Waddington, Principal, Truth Tree Blasphemy!! Everyone knows word of mouth is the primary source of most independent school inquiries! Cool your jets, and

by Allan Hopkins, Digital Marketing Designer, Truth Tree Parents make major sacrifices to ensure a bright future for their children. More than half of parents

by Rica Perez, Digital Marketing Strategist, Truth Tree This is the perfect guide if you are new to private school marketing. And even if you

Marketing in the roaring ’20s (2020’s) is going to be a wild adventure. by Trevor Waddington, Principal, Truth Tree It will be the decade that

by Trevor Waddington, Principal, Truth Tree You may already be shaking your head in the affirmative. Heck yeah. I hate the dentist! For many of

by Trevor Waddington, Principal, Truth Tree Dino, the Barber, stands outside of his storefront. He looks to his right and sees a mom and son

The next time you are with a group of students or parents, ask them if they have an Amazon Echo or Google Home. Data tell

3 Tips to Keep Website Visitors Interested & Engaged by Trevor Waddington, Principal When was the last time you or someone at the school audited

Two Specific Indicators Determining Your School’s Market Health by Trevor Waddington, Principal It’s great to have a general idea of why families choose your school

by Trevor Waddington, Principal, Truth Tree When I first started in admissions, I never thought much about the information gathered on the application. Sure, it’s

Congratulations! Your digital presence is on point. The website is fully optimized with excellent video content and benefits-based copy. Your social media pages are chocked

It’s almost the end of the year. For many, the admission season is over. Hopefully, it was a fruitful cycle, and the newly enrolled families

What if Kim Kardashian West posted the following to Instagram: Would you jump for joy that virtually the whole world saw a post you were

Is your school a grey squirrel? Is it ordinary? Probably not, but if you use the following to describe your program – small classes, rigorous

A strong digital presence is now the backbone of a solid independent school marketing strategy. It’s about getting consistent attention throughout the decision cycle by

The Woods Academy, Bethesda, MD True Story. One of the food servers in our cafeteria wears a different hat that matches the food on the

I had the distinct pleasure of interviewing Jon Boeckenstedt, an enrollment management pioneer, analytic guru and the Associate Vice President, Enrollment Management and Marketing at

By now we all know the power of digital marketing. Whether you’ve dipped your toe into keyword ads or you are a pro at remarketing

As we enter a new year, I wonder what the position will look like in five years. Hmmmm, I wonder…wonder…wonder… 5:30 AM – Wake up

“Whoa, slow down! What do you mean our school needs a Facebook page? That’s for young people to keep tabs on their friends. A prestigious

Stop Managing Enrollment and Start Designing It Over the past six years, a new title, and in some cases, a new position has popped up

by Trevor Waddington, Principal, Truth Tree Far too often, as I page through magazines or online periodicals, I see the same type of passive, emotionless