Stand out in your market! Attract Relocating Families with Strategic Marketing. This guide equips schools with 8 powerful strategies to get noticed by families planning a move to their community.
Missy Speyrer, Associate Director of Marketing, Truth Tree The admissions funnel for private and independent schools seems to be changing. Gone are the days when families relied
Schools should maintain enrollment efforts in summer by networking with professionals, promoting summer camps, and staying in touch with families through email and social media.
Learn how to boost your school’s site authority and improve your search rankings with these expert recommendations compiled in response to Google’s leaked search ranking data.
How does Google’s leaked search data impact a school’s SEO strategy? Read to find out the ways this data can guide schools to build domain authority and expertise.
Keyword research is a crucial SEO strategy for schools. This guide covers what they are, the different types, and when to apply particular keyword types to your website and ads.
If students thrive at your school, searching parents want to know. Claiming this in an ad could help your school stand out, win the click, and boost SEO all at once.
Your school can reach more searching parents by including common voice search phrases in ad keywords and website content. By leveraging the entire search phrase, your school could secure more ad delivery and better placement in the search results. Could these shifts impact your school’s enrollment?
In the world of social media for schools, a balanced strategy is key. Organic content is a marathon of relationship-building that amplifies your school’s unique personality. Paid social media, on the other hand, opens doors to targeted audiences and boosts enrollment success. Discover the power of a ‘both/and’ approach, where nurturing relationships and expanding reach go hand in hand.
With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?
We see it all the time. “Hidden gems” have all the right things in place EXCEPT the digital visibility within their target market. So when will “hidden gems” become “gems”?
Unlock the power of data in your enrollment marketing with the right strategy and tools. Maggie unpacks five ways to use data to direct your enrollment marketing efforts.
Digital marketing ads for schools can cost a lot. Use these helpful tips to make your budget go further and enroll more students.
With everything going digital, ensuring your school’s marketing strategies are up to trend is also crucial. And that’s where digital marketing comes in.
Discover how to determine an effective ad spend budget for your private school’s digital marketing ads to increase enrollment.
Using Google ads to market your school? Avoid these Google ads mistakes to meet your school’s enrollment marketing goals.
The winter break comes as a relief to many but your school marketing strategy shouldn’t take a break just because you do. Here’s how you can keep the marketing momentum going.
During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
Google Ads is the only practical marketing tactic that you can use to get your school in front of parents who are not local but who might be considering a move to your area.
A lot can be gleaned from seeing how other schools operate–what works and what isn’t quite where it needs to be (yet!). Curious about my 5 biggest takeaways and how your school stacks up? Here’s what I’ve learned.
Google’s My Ad Center will give prospective parents more control over the ads they see. Here’s how that will affect digital marketing for schools.
Private schools can use Google Search Console as an important digital marketing tool to monitor search traffic, optimize digital content, and improve usability. Here’s how you can use Google Search Console to strengthen your school marketing strategy.
The metaverse will transform the ways we use school marketing tactics. Here’s what you need to know about metaverse marketing for schools.
Part of a strong enrollment marketing strategy is understanding parents’ concerns. Here are three main concerns parents deal with while exploring private schools and how you can address them. P
Social proof is a powerful digital marketing strategy for schools. Here are two ways to ensure your school’s social media marketing campaigns show parents why current parents love your school.
After your enrollment marketing strategy pays off, the next step is onboarding families. Here’s how you can make new families feel welcome during a pandemic.
Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.
Digital marketing can help you spread the word about your private school but it can’t guarantee every parent will want to enroll. Here’s what you can and cannot expect from private school digital marketing.
Google ads is one of the most effective ways to market private school education online. Here’s what you need to know about using Google ads for private school marketing.
Ready to make sense of all the digital marketing strategies for private schools? Here’s what you need to know about digital marketing so you can design the perfect school marketing plan.
School marketing thrives online, but you should still consider paper ads. Follow these tips for a flawless paper ad for your private school marketing strategy.
Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.
Award-winning school marketing for private schools, independent schools, charter schools, and more.
Identify your school’s next digital marketing move.
