School Marketing Blog

A school marketing team maps out their budget for the upcoming school year. This image accompanies a blog post about defining priorities and goals for school marketing and communications.

A School’s Guide to Budgeting for External Partners

As school marketing and communications roles expand, finding the right balance between in-house efforts and external partnerships is key. This guide explores how schools can strategically budget for external partners to enhance brand reputation, increase enrollment, and maximize impact.

Read More »
a crystal ball reading 'school marketing in 2025' surrounded by icons and graphs representing elements of the education sector | image accompanies a blog post by Truth Tree sharing predictions from education and school experts on what's to come in 2025 | Truth Tree provides digital marketing strategies and solutions for schools

School Marketing Predictions for 2025

Things move quickly in the world of marketing and schools don’t always have the bandwidth to keep pace. See what industry experts predict for the coming year for school marketing, admissions, and more.

Read More »
Caucasian woman overwhelmed by tasks holds hand up to ears and grimaces as people attempt to hand her various items: a chart, a phone, a clock, a megaphone. Each symbolizes a task or appointment. | Truth Tree partners with schools as their digital marketing partner. | Truth Tree provides digital marketing strategies and solutions for schools.

Why Schools Outsource Their Digital Marketing

Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.

Read More »

Creating and Communicating Your School’s Cybersecurity Plan

Cybersecurity threats are on the rise, particularly in education. Learn how to protect your school from cyberattacks by implementing robust security measures, educating your community, and developing a comprehensive response plan. Safeguard your school’s sensitive data and maintain trust with your families.

Read More »
a child on his first day of kindergarten and then on his graduation day | this image accompanies a blog post on school retention strategies | Truth Tree school resource for enrollment marketing

School Retention Strategies for a New Academic Year

Schools need to focus on building strong relationships and providing a positive experience from the beginning. By implementing effective communication strategies, offering helpful resources, and fostering a welcoming community, schools can significantly improve retention rates and ensure student success.

Read More »
International team of coworkers putting colorful puzzles together | Image represents unique team members coming together with diverse skills to grow a school's enrollment

Enrollment Success: Unifying the Advancement Team

Creating a unified and efficient advancement team is crucial for any school’s success. While individual strengths and personalities are important, a team’s collective effort and shared vision are what truly drive results. By investing time in understanding team members, setting clear expectations, and cultivating a positive work culture, you can ensure your advancement team thrives.

Read More »
Preschool students sitting down and raising their hands with text overlay that reads: Want to increase preschool enrollment? Do this one thing! | Truth Tree knows schools. | Truth Tree knows digital marketing.

Are You Missing Out on Higher Enrollment In Preschool?

The starting age varies from school to school. Even if a school has a preschool, does that mean it starts at age 3 or 4? Or is it age 2? A survey confirmed the confusion and need for clear, concise website wording. This can help schools show up in the search process raising their chances of being candidates for consideration.

Read More »
The Reddit app on a smartphone or tablet. This accompanies a blog post highlighting marketing opportunities for schools on the Reddit platform. Truth Tree partners with schools around the world to elevate their digital marketing.

Is Reddit Marketing Right for Schools?

With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?

Read More »
What the Heck Just Happened?

What the Heck Just Happened?

How do you market your private school when parents can’t step inside the building? Here are the enrollment marketing strategies that held up during the COVID pandemic.

Read More »

Identify your school’s next digital marketing move.