Independent school admissions strategy has shifted as families form decisions long before a campus visit. When tours are expected to do all the work, schools lose clarity, momentum, and trust.
When Admissions and Marketing see different parts of the same family journey, misalignment is inevitable but not permanent. Schools that treat collaboration as a continuous story, not separate functions, reduce confusion and create stronger enrollment outcomes.
Winter break may feel quiet inside your school, but parents are still searching. Here’s what search trends reveal about visibility, timing, and why pausing ads can create gaps.
Families often explore schools months (or years) before taking any admissions action, which means many early-stage signals go unseen by school teams. Discover how nurturing school marketing qualified leads strengthens your funnel and improves inquiry quality.
Independent school admissions trends show families expect personalized, flexible, and on-demand experiences. This move toward “concierge admissions” is becoming the new normal, and schools that rethink events, tours, and engagement will stand out.
After 15 years in independent schools, Heather thought she knew the challenges facing marketing and admissions offices. One year into supporting schools worldwide, she’s learned even more about data, leadership, and what it really takes to reach right-fit families.
Families are searching differently, not less. Here’s what the latest data reveals about how schools can stay visible when attention is harder to earn.
Google’s new landing page rules are reshaping school ads. Learn what’s required and how to boost enrollment with targeted landing pages.
What do a haircut and school retention have in common? More than you think. Read Trevor’s latest thoughts on why families who feel merely content are the ones to worry about.
Social media is a powerful tool for connecting with prospective and current school families when you tell your school’s story authentically and tap into what your audience engages with most. Learn which metrics matter most for schools, why they’re important, and how to track them to drive deeper engagement and greater enrollment success.
Geofencing might seem like a smart way to reach prospective families, but proximity doesn’t equal intent. This post unpacks why smarter, layered targeting strategies are a better fit for school marketers who want to reach the right families—without wasting budget.
With AI chatbots and featured snippets reshaping how families search online, building topical authority is essential to any SEO strategy for private schools. Learn how to stand out in no-click results and attract qualified families to your website.
Google is now indexing Instagram posts, turning your school’s social content into searchable, SEO-rich entry points for prospective families. If you’re marketing your independent school, every post is now a mini landing page — working for both Google and AI-driven search.
Are you marketing the right features? Your school’s classic selling points still matter, but they need a fresh message. Learn how to position them in your school marketing for today’s platforms and parents.
YouTube is one of the most powerful and often overlooked tools in a school marketer’s toolkit. This post explores how schools can maximize YouTube for enrollment success.
Getting more traffic to your school’s website is a great start, but it’s not the finish line. These five questions will help turn ad clicks into real enrollment results.
Your ad clicks are up, but where are the conversions? Where are the enrollments? Before you call it a failed campaign, learn what school ads actually do well and how to build a strategy that works.
Should you wait for a website redesign before investing in digital ads? Short answer: No. Parents search year-round, and visibility is key to enrollment success.
Want to make your school stand out in a crowded market? A student-centered marketing strategy leverages authentic student voices and powerful storytelling to connect with prospective families and drive enrollment.
Effective school communication is no longer optional—it’s a key differentiator. Discover how AI and automation can help your school attract and retain more families.
As school marketing and communications roles expand, finding the right balance between in-house efforts and external partnerships is key. This guide explores how schools can strategically budget for external partners to enhance brand reputation, increase enrollment, and maximize impact.
Your school’s website is more than a digital brochure—it’s your most powerful marketing tool. Learn how to optimize its design, messaging, and user experience to attract and convert the right families.
Schools can use A/B testing to refine their marketing strategies by comparing different elements like subject lines, CTAs, and landing page layouts. This data-driven approach helps optimize engagement, increase conversions, and eliminate guesswork in decision-making.
Start the new year by improving your school’s SEO with simple, impactful updates. Focus on crawlability, site speed, links, page structure, and image optimization.
Things move quickly in the world of marketing and schools don’t always have the bandwidth to keep pace. See what industry experts predict for the coming year for school marketing, admissions, and more.
Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.
Want to give your Canadian school a marketing boost? This blog post is for you! We’ll dive into 15 effective strategies to help your school stand out, attract top students, and build a strong reputation. From Google Ads to social media, we’ve got you covered.
Cybersecurity threats are on the rise, particularly in education. Learn how to protect your school from cyberattacks by implementing robust security measures, educating your community, and developing a comprehensive response plan. Safeguard your school’s sensitive data and maintain trust with your families.
Ready to level up your school’s marketing game? Learn how to choose the right Meta ad format to captivate your audience. From single images to engaging videos, we’ll guide you through the pros and cons of each format and provide actionable tips to maximize your results.
Discover the best ways to adapt your school’s marketing strategy to grow your school’s South Korean enrollment. Check out our guide today!
A Substack Post by Evan Harris 1. Schools Need a Predictable Marketing ModelHistorically, many independent schools haven’t needed to focus on marketing—families showed up, and
Struggling with a limited budget and no clear marketing strategy? This guide helps you create a tailored marketing plan that aligns with your school’s unique needs and attracts your ideal students.
Canadian school marketing is evolving. With the rise of AI, changes in advertising regulations, and a growing demand for private education, it’s essential to stay informed about the latest trends. This blog post explores key strategies to help your school thrive, including optimizing Google Ads, leveraging AI tools, and building strong community relationships.
Stand out in your market! Attract Relocating Families with Strategic Marketing. This guide equips schools with 8 powerful strategies to get noticed by families planning a move to their community.
Missy Speyrer, Associate Director of Marketing, Truth Tree The admissions funnel for private and independent schools seems to be changing. Gone are the days when families relied
Schools should maintain enrollment efforts in summer by networking with professionals, promoting summer camps, and staying in touch with families through email and social media.
Learn how to boost your school’s site authority and improve your search rankings with these expert recommendations compiled in response to Google’s leaked search ranking data.
How does Google’s leaked search data impact a school’s SEO strategy? Read to find out the ways this data can guide schools to build domain authority and expertise.
Keyword research is a crucial SEO strategy for schools. This guide covers what they are, the different types, and when to apply particular keyword types to your website and ads.
If students thrive at your school, searching parents want to know. Claiming this in an ad could help your school stand out, win the click, and boost SEO all at once.
Your school can reach more searching parents by including common voice search phrases in ad keywords and website content. By leveraging the entire search phrase, your school could secure more ad delivery and better placement in the search results. Could these shifts impact your school’s enrollment?
In the world of social media for schools, a balanced strategy is key. Organic content is a marathon of relationship-building that amplifies your school’s unique personality. Paid social media, on the other hand, opens doors to targeted audiences and boosts enrollment success. Discover the power of a ‘both/and’ approach, where nurturing relationships and expanding reach go hand in hand.
With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?
We see it all the time. “Hidden gems” have all the right things in place EXCEPT the digital visibility within their target market. So when will “hidden gems” become “gems”?
Unlock the power of data in your enrollment marketing with the right strategy and tools. Maggie unpacks five ways to use data to direct your enrollment marketing efforts.
Digital marketing ads for schools can cost a lot. Use these helpful tips to make your budget go further and enroll more students.
With everything going digital, ensuring your school’s marketing strategies are up to trend is also crucial. And that’s where digital marketing comes in.
Discover how to determine an effective ad spend budget for your private school’s digital marketing ads to increase enrollment.
Using Google ads to market your school? Avoid these Google ads mistakes to meet your school’s enrollment marketing goals.
The winter break comes as a relief to many but your school marketing strategy shouldn’t take a break just because you do. Here’s how you can keep the marketing momentum going.
During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
Google Ads is the only practical marketing tactic that you can use to get your school in front of parents who are not local but who might be considering a move to your area.
A lot can be gleaned from seeing how other schools operate–what works and what isn’t quite where it needs to be (yet!). Curious about my 5 biggest takeaways and how your school stacks up? Here’s what I’ve learned.
Google’s My Ad Center will give prospective parents more control over the ads they see. Here’s how that will affect digital marketing for schools.
Private schools can use Google Search Console as an important digital marketing tool to monitor search traffic, optimize digital content, and improve usability. Here’s how you can use Google Search Console to strengthen your school marketing strategy.
The metaverse will transform the ways we use school marketing tactics. Here’s what you need to know about metaverse marketing for schools.
Part of a strong enrollment marketing strategy is understanding parents’ concerns. Here are three main concerns parents deal with while exploring private schools and how you can address them. P
Social proof is a powerful digital marketing strategy for schools. Here are two ways to ensure your school’s social media marketing campaigns show parents why current parents love your school.
After your enrollment marketing strategy pays off, the next step is onboarding families. Here’s how you can make new families feel welcome during a pandemic.
Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.
Digital marketing can help you spread the word about your private school but it can’t guarantee every parent will want to enroll. Here’s what you can and cannot expect from private school digital marketing.
Google ads is one of the most effective ways to market private school education online. Here’s what you need to know about using Google ads for private school marketing.
Ready to make sense of all the digital marketing strategies for private schools? Here’s what you need to know about digital marketing so you can design the perfect school marketing plan.
School marketing thrives online, but you should still consider paper ads. Follow these tips for a flawless paper ad for your private school marketing strategy.
Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.
Identify your school’s next digital marketing move.
