Whether it’s a primary school paving the way to a prestigious high school or a community college funneling students into a renowned university, feeder schools
Independent school admissions strategy has shifted as families form decisions long before a campus visit. When tours are expected to do all the work, schools lose clarity, momentum, and trust.
When Admissions and Marketing see different parts of the same family journey, misalignment is inevitable but not permanent. Schools that treat collaboration as a continuous story, not separate functions, reduce confusion and create stronger enrollment outcomes.
After 15 years in independent schools, Heather has learned valuable lessons in digital marketing for schools while supporting education institutions worldwide.
Families are searching differently, not less. Here’s what the latest data reveals about how schools can stay visible when attention is harder to earn.
What do a haircut and school retention have in common? More than you think. Read Trevor’s latest thoughts on why families who feel merely content are the ones to worry about.
Getting more traffic to your school’s website is a great start, but it’s not the finish line. These five questions will help turn ad clicks into real enrollment results.
School reviews do more than offer feedback. They reinforce your story through real voices and lived experience. Explore practical tips and tactics to gather authentic reviews from families, alumni, and faculty, turning them into powerful enrollment drivers.
Want to make your school stand out in a crowded market? A student-centered marketing strategy leverages authentic student voices and powerful storytelling to connect with prospective families and drive enrollment.
Effective school communication is no longer optional—it’s a key differentiator. Discover how AI and automation can help your school attract and retain more families.
As school marketing and communications roles expand, finding the right balance between in-house efforts and external partnerships is key. This guide explores how schools can strategically budget for external partners to enhance brand reputation, increase enrollment, and maximize impact.
Your school’s website is more than a digital brochure—it’s your most powerful marketing tool. Learn how to optimize its design, messaging, and user experience to attract and convert the right families.
Things move quickly in the world of marketing and schools don’t always have the bandwidth to keep pace. See what industry experts predict for the coming year for school marketing, admissions, and more.
Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.
Want to give your Canadian school a marketing boost? This blog post is for you! We’ll dive into 15 effective strategies to help your school stand out, attract top students, and build a strong reputation. From Google Ads to social media, we’ve got you covered.
Cybersecurity threats are on the rise, particularly in education. Learn how to protect your school from cyberattacks by implementing robust security measures, educating your community, and developing a comprehensive response plan. Safeguard your school’s sensitive data and maintain trust with your families.
Word-of-mouth marketing for schools is changing. Online reviews are becoming more important as gen z and millennial parents rely on them heavily. To keep up, schools should encourage reviews, partner with influencers, and leverage social media to build trust and attract new families.
A Substack Post by Evan Harris 1. Schools Need a Predictable Marketing ModelHistorically, many independent schools haven’t needed to focus on marketing—families showed up, and
Schools need to focus on building strong relationships and providing a positive experience from the beginning. By implementing effective communication strategies, offering helpful resources, and fostering a welcoming community, schools can significantly improve retention rates and ensure student success.
Creating a unified and efficient advancement team is crucial for any school’s success. While individual strengths and personalities are important, a team’s collective effort and shared vision are what truly drive results. By investing time in understanding team members, setting clear expectations, and cultivating a positive work culture, you can ensure your advancement team thrives.
Struggling with a limited budget and no clear marketing strategy? This guide helps you create a tailored marketing plan that aligns with your school’s unique needs and attracts your ideal students.
Stand out in your market! Attract Relocating Families with Strategic Marketing. This guide equips schools with 8 powerful strategies to get noticed by families planning a move to their community.
Missy Speyrer, Associate Director of Marketing, Truth Tree The admissions funnel for private and independent schools seems to be changing. Gone are the days when families relied
Schools should maintain enrollment efforts in summer by networking with professionals, promoting summer camps, and staying in touch with families through email and social media.
A new school leader can bring a fresh perspective, but it can also feel unsettling for marketing, admissions, and advancement teams. This guide provides actionable tips for effectively communicating your team’s value and expertise to new leadership.
The starting age varies from school to school. Even if a school has a preschool, does that mean it starts at age 3 or 4? Or is it age 2? A survey confirmed the confusion and need for clear, concise website wording. This can help schools show up in the search process raising their chances of being candidates for consideration.
If students thrive at your school, searching parents want to know. Claiming this in an ad could help your school stand out, win the click, and boost SEO all at once.
Whether you have rolling admissions or fixed application deadlines, certain times demand strategic shifts in your enrollment marketing tactics.
With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?
We see it all the time. “Hidden gems” have all the right things in place EXCEPT the digital visibility within their target market. So when will “hidden gems” become “gems”?
Unlock the power of data in your enrollment marketing with the right strategy and tools. Maggie unpacks five ways to use data to direct your enrollment marketing efforts.
Enrollment marketing priorities tend to favor admissions. Here’s why your school marketing campaign should be more focused on retaining students than admitting new ones.
Enrollment marketing means using strategies to grow and maintain your private schools’ enrollment. Here are top tips for enrollment marketing beginners.
What makes an admission/enrollment professional highly effective? Their habits, of course! Check out 8 habits to implement immediately to level up your effectiveness.
Getting inquiries for your private school takes brilliant marketing. Here are six tips to get more for your school to enroll more students.
Email marketing for schools is a great way to connect with families. Learn the strategies private schools can use to improve their email inquiry response rate and better engage with potential students and families.
You need the best school marketing strategies in order to sell your independent school in the age of uncertainty. Here’s what you can do to market your independent school.
How do you market your private school when parents can’t step inside the building? Here are the enrollment marketing strategies that held up during the COVID pandemic.
Reviews can have a positive or negative effect on enrollment marketing. Here’s why a 4-star review is more impactful than a 5-star review for your private school.
The coronoavirus pandemic forced school marketers to get creative. Here are five tips you can use to keep up with enrollment marketing during a pandemic.
Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.
Enrollment management strategies for private schools should be top-of-mind all of the time to ensure your enrollment increases year-over-year.
What’s your plan for successful summer admissions? We discuss four ways you can make a great impression on prospective families this summer.
Identify your school’s next digital marketing move.
