Case Study

The River School is a progressive school that serves children age 18 months to grade three in picturesque  NW Washington, DC. 

 

Challenge 

The school was losing brand recognition using their traditional marketing strategies.

Our Work

We developed a multi-layered, digital marketing strategy that primarily focused on digital marketing through Google Ads and trusted regional education websites.

Digital Marketing Strategy Steps

Results

  • 63% increase in unique site visitors over four months, a waitlist in most grades, and a higher enrollment than projected.

  • 29% higher enrollment than in the previous school year.