The Green Vale School serves students in preschool through grade 8 in the Long Island town of Old Brookville.
The school's enrollment was declining and they were unsure of its perception in the local and regional community.
We performed internal market research with parents, alumni and staff, and external market research with Nassau County residents with and without children who have students at independent schools and public schools.
We then took that data and launched digital marketing campaigns to grow general awareness and promote the school as friendly, accessible, and "door opening" for students.
A more succinct enrollment management strategy that focuses on promoting inclusivity and community involvement off-campus.