Keyword research is a crucial SEO strategy for schools. This guide covers what they are, the different types, and when to apply particular keyword types to your website and ads.
Word-of-mouth marketing for schools is changing. Online reviews are becoming more important as gen z and millennial parents rely on them heavily. To keep up, schools should encourage reviews, partner with influencers, and leverage social media to build trust and attract new families.
The starting age varies from school to school. Even if a school has a preschool, does that mean it starts at age 3 or 4? Or is it age 2? A survey confirmed the confusion and need for clear, concise website wording. This can help schools show up in the search process raising their chances of being candidates for consideration.
If students thrive at your school, searching parents want to know. Claiming this in an ad could help your school stand out, win the click, and boost SEO all at once.
Whether you have rolling admissions or fixed application deadlines, certain times demand strategic shifts in your enrollment marketing tactics.
Your school can reach more searching parents by including common voice search phrases in ad keywords and website content. By leveraging the entire search phrase, your school could secure more ad delivery and better placement in the search results. Could these shifts impact your school’s enrollment?
In the world of social media for schools, a balanced strategy is key. Organic content is a marathon of relationship-building that amplifies your school’s unique personality. Paid social media, on the other hand, opens doors to targeted audiences and boosts enrollment success. Discover the power of a ‘both/and’ approach, where nurturing relationships and expanding reach go hand in hand.
Wondering what 2024 holds for trends in private school marketing? Need tips for successful private school marketing? Read on to learn what works in 2024!
Google’s forthcoming Search Generative Experience (SGE) will reshape what parents see in Google searches. With AI becoming an integral part of the most common search platform, schools are faced with challenges and opportunities to keep up.
All independent schools have universal and specific challenges and selling points. However, faith-based schools typically have added layers of complexity that require a keen strategy to attract and enroll mission-appropriate students.
With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?
Explore the impact of AI on school marketing. Does AI spell the end for traditional SEO? Uncover the new reality for sustained digital visibility and success in education marketing.
We see it all the time. “Hidden gems” have all the right things in place EXCEPT the digital visibility within their target market. So when will “hidden gems” become “gems”?
Unlock the power of data in your enrollment marketing with the right strategy and tools. Maggie unpacks five ways to use data to direct your enrollment marketing efforts.
Enrollment marketing priorities tend to favor admissions. Here’s why your school marketing campaign should be more focused on retaining students than admitting new ones.
An effective drip campaign is a great tool for anyone looking to enhance their email marketing for schools. Here’s a step-by-step guide for getting your drip campaign started.
This exclusive partnership gives private schools & boarding schools a tactical advantage for online enrollment marketing.
Using Google ads to market your school? Avoid these Google ads mistakes to meet your school’s enrollment marketing goals.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
Social media marketing for private schools requires several platforms like Facebook & Instagram. Find out what other social media you need.
Wondering what 2023 holds for trends in private school marketing? Need tips for successful private school marketing? Read on to learn what works in 2023!
The winter break comes as a relief to many but your school marketing strategy shouldn’t take a break just because you do. Here’s how you can keep the marketing momentum going.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
A lot can be gleaned from seeing how other schools operate–what works and what isn’t quite where it needs to be (yet!). Curious about my 5 biggest takeaways and how your school stacks up? Here’s what I’ve learned.
Looking to increase enrollment for your private school with digital marketing? Learn how to create content to market your school.
Independent school marketing budgets have historically been low. Very low!
If you need more money for your school’s digital marketing budget, check this out!
Running a successful school marketing campaign isn’t a walk in the park. Here are four things school marketers can do to alleviate stress and manage effective digital marketing strategies for schools.
Understanding the intentions of parents helps you optimize your enrollment marketing strategies. Here are five things you should know about parents searching for a private school online.
Part of a strong enrollment marketing strategy is understanding parents’ concerns. Here are three main concerns parents deal with while exploring private schools and how you can address them. P
Getting inquiries for your private school takes brilliant marketing. Here are six tips to get more for your school to enroll more students.
Blogging is a popular school marketing strategy but guest blogging is how you can establish your private school as an authority on specific topics. Here’s a step-by-step guide to using guest blogging for private schools.
Email marketing for schools is a great way to connect with families. Learn the strategies private schools can use to improve their email inquiry response rate and better engage with potential students and families.
Social proof is a powerful digital marketing strategy for schools. Here are two ways to ensure your school’s social media marketing campaigns show parents why current parents love your school.
Email marketing and content marketing are two strategies that private schools can use in their overall school marketing strategy. Learn about the fundamentals of these school marketing tactics.
You need the best school marketing strategies in order to sell your independent school in the age of uncertainty. Here’s what you can do to market your independent school.
Google Ads is a platform that enables private schools to advertise on Google and its network. Learn how to design clickable Google Ads for your private school digital marketing campaign.
After your enrollment marketing strategy pays off, the next step is onboarding families. Here’s how you can make new families feel welcome during a pandemic.
Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.
Digital marketing can help you spread the word about your private school but it can’t guarantee every parent will want to enroll. Here’s what you can and cannot expect from private school digital marketing.
Parents have lots of questions and concerns about summer camps for their children. If you’re not putting in substantial effort to nurture prospective parents, you’re making a mistake!
Google ads is one of the most effective ways to market private school education online. Here’s what you need to know about using Google ads for private school marketing.
Ready to make sense of all the digital marketing strategies for private schools? Here’s what you need to know about digital marketing so you can design the perfect school marketing plan.
Reviews can have a positive or negative effect on enrollment marketing. Here’s why a 4-star review is more impactful than a 5-star review for your private school.
School marketing thrives online, but you should still consider paper ads. Follow these tips for a flawless paper ad for your private school marketing strategy.
The coronoavirus pandemic forced school marketers to get creative. Here are five tips you can use to keep up with enrollment marketing during a pandemic.
Want to align your private school marketing strategies with the minds of parents? These top five strategies for marketing to parents are exactly what you need.
Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.
Private school marketing consultants have specialized skills and knowledge of digital content marketing, education marketing, and social media marketing for schools. Here’s how your school can benefit from working with a marketing consultancy.
Enrollment management strategies for private schools should be top-of-mind all of the time to ensure your enrollment increases year-over-year.
Independent school marketing means strategic pay-per-click campaigns to boost enrollment. Here’s a case study specific to schools.
Award-winning school marketing for private schools, independent schools, charter schools, and more.
