The Essential School Landing Page for School Admissions
June 2, 2021
How to create a compelling landing page to enhance a users experience on your site and optimize your private school’s conversion rate.
How to create a compelling landing page to enhance a users experience on your site and optimize your private school’s conversion rate.
Email marketing and content marketing are two strategies that private schools can use in their overall school marketing strategy. Learn about the fundamentals of these school marketing tactics.
You need the best school marketing strategies in order to sell your independent school in the age of uncertainty. Here’s what you can do to market your independent school.
Google Ads is a platform that enables private schools to advertise on Google and its network. Learn how to design clickable Google Ads for your private school digital marketing campaign.
After your enrollment marketing strategy pays off, the next step is onboarding families. Here’s how you can make new families feel welcome during a pandemic.
Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.
Digital marketing can help you spread the word about your private school but it can’t guarantee every parent will want to enroll. Here’s what you can and cannot expect from private school digital marketing.
How do you market your private school when parents can’t step inside the building? Here are the enrollment marketing strategies that held up during the COVID pandemic.
Parents have lots of questions and concerns about summer camps for their children. If you’re not putting in substantial effort to nurture prospective parents, you’re making a mistake!
Building strong connections with feeder schools is an excellent way to market your independent school to prospective families. Here are 3 school marketing tactics that can help you market to feeder schools.
Your summer camp landing page needs to provide value, capture parents’ attention, and get them to take action. In this video, Trevor describes three types of effective landing pages.
Improve school enrollment using this expertly designed school marketing matrix.
Don’t make the mistake 95% of camps make. Design your digital marketing strategy to convince families that yours is an albino sasquatch amongst grey squirrels!
Google ads is one of the most effective ways to market private school education online. Here’s what you need to know about using Google ads for private school marketing.
In the post-COVID world, summer camp enrollment has taken a hit. Here are 5 effective digital marketing strategies you can use all year long to make sure your camp fills up.
Using a Google Ads campaign to market your summer camp? Here are seven tips to help you make the most of this effective digital marketing strategy.
Ready to make sense of all the digital marketing strategies for private schools? Here’s what you need to know about digital marketing so you can design the perfect school marketing plan.
Reviews can have a positive or negative effect on enrollment marketing. Here’s why a 4-star review is more impactful than a 5-star review for your private school.
Digital marketing for private schools involves many moving parts. Optimize your school marketing tactics by making sure to avoid these eight common digital marketing mistakes.
Marketing to millennial parents should be a focus of your private school marketing strategy. Learn how you can connect with millennial parents and turn them into brand loyalists for your private school.
Learning how to marketing your school on Facebook and Instagram will give you the ability to improve your overall visibility to parents searching for a school.
Social media marketing is ever-shifting. For school marketers, it’s important to stay on top of what’s hot. Here are some strategies private schools can use to improve the viability of their social strategy.
School marketing thrives online, but you should still consider paper ads. Follow these tips for a flawless paper ad for your private school marketing strategy.
An effective summer camp marketing campaign doesn’t have to break the bank. Here are five low-cost or free strategies you can use.
The coronoavirus pandemic forced school marketers to get creative. Here are five tips you can use to keep up with enrollment marketing during a pandemic.
Value management in private schools is crucial for enrollment and retention. Learn how you can adjust your enrollment marketing strategies and maximize value during the admissions process.
Private school brand marketing is a long-term solution to increase enrollment for your independent school.
When it comes to school marketing, word of mouth used to be the most effective marketing tactic for private schools. In today’s digital world, the power of digital marketing can’t be underestimated.
Want to align your private school marketing strategies with the minds of parents? These top five strategies for marketing to parents are exactly what you need.
Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.
Private school marketing consultants have specialized skills and knowledge of digital content marketing, education marketing, and social media marketing for schools. Here’s how your school can benefit from working with a marketing consultancy.
Attracting parents to enroll their child is a long game. Here are the top strategies to attract parents to your school well before they are able to attend.
The next time you are with a group of students or parents, ask them if they have an Amazon Echo or Google Home. Data tell
3 Tips to Keep Website Visitors Interested & Engaged by Trevor Waddington, Principal, Truth Tree When was the last time you or someone at the
Enrollment management strategies for private schools should be top-of-mind all of the time to ensure your enrollment increases year-over-year.
To help your independent school increase the enrollment yield, ask this very important question to your admission team.
Congratulations! Your digital presence is on point. The website is fully optimized with excellent video content and benefits-based copy. Your social media pages are chocked
It’s almost the end of the year. For many, the admission season is over. Hopefully, it was a fruitful cycle, and the newly enrolled families
What if Kim Kardashian West posted the following to Instagram: Would you jump for joy that virtually the whole world saw a post you were
Is your school a grey squirrel? Is it ordinary? Probably not, but do you use any of the following as top-line features? Small classes Rigorous
Independent school marketing means strategic pay-per-click campaigns to boost enrollment. Here’s a case study specific to schools.
The Woods Academy, Bethesda, MD True Story. One of the food servers in our cafeteria wears a different hat that matches the food on the
I had the distinct pleasure of interviewing Jon Boeckenstedt, an enrollment management pioneer, analytic guru and the Associate Vice President, Enrollment Management and Marketing at
By now we all know the power of digital marketing. Whether you’ve dipped your toe into keyword ads or you are a pro at remarketing
We are grateful to SSFS for allowing us to partner with them to film a video about their lower school. The joy for learning and
As we enter a new year, I wonder what the position will look like in five years. Hmmmm, I wonder…wonder…wonder… 5:30 AM – Wake up
“Whoa, slow down! What do you mean our school needs a Facebook page? That’s for young people to keep tabs on their friends. A prestigious
Stop Managing Enrollment and Start Designing It Over the past six years, a new title, and in some cases, a new position has popped up
by Trevor Waddington, Principal, Truth Tree Far too often, as I page through magazines or online periodicals, I see the same type of passive, emotionless
Award-winning school marketing for private schools, independent schools, charter schools, and more.
Identify your school’s next digital marketing move.