School Marketing Blog

a crystal ball reading 'school marketing in 2025' surrounded by icons and graphs representing elements of the education sector | image accompanies a blog post by Truth Tree sharing predictions from education and school experts on what's to come in 2025 | Truth Tree provides digital marketing strategies and solutions for schools

School Marketing Predictions for 2025

Things move quickly in the world of marketing and schools don’t always have the bandwidth to keep pace. See what industry experts predict for the coming year for school marketing, admissions, and more.

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Caucasian woman overwhelmed by tasks holds hand up to ears and grimaces as people attempt to hand her various items: a chart, a phone, a clock, a megaphone. Each symbolizes a task or appointment. | Truth Tree partners with schools as their digital marketing partner. | Truth Tree provides digital marketing strategies and solutions for schools.

Why Schools Outsource Their Digital Marketing

Feeling overwhelmed by school marketing? You’re not alone. Outsourcing digital marketing to a team of experts can be a game-changer for school enrollment. Discover how partnering with a team that understands both schools and marketing will grow enrollment, strengthen retention, and allow you to focus on personal interactions.

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Creating and Communicating Your School’s Cybersecurity Plan

Cybersecurity threats are on the rise, particularly in education. Learn how to protect your school from cyberattacks by implementing robust security measures, educating your community, and developing a comprehensive response plan. Safeguard your school’s sensitive data and maintain trust with your families.

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Your School’s Meta Ad Visual Strategy

Ready to level up your school’s marketing game? Learn how to choose the right Meta ad format to captivate your audience. From single images to engaging videos, we’ll guide you through the pros and cons of each format and provide actionable tips to maximize your results.

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a child on his first day of kindergarten and then on his graduation day | this image accompanies a blog post on school retention strategies | Truth Tree school resource for enrollment marketing

School Retention Strategies for a New Academic Year

Schools need to focus on building strong relationships and providing a positive experience from the beginning. By implementing effective communication strategies, offering helpful resources, and fostering a welcoming community, schools can significantly improve retention rates and ensure student success.

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International team of coworkers putting colorful puzzles together | Image represents unique team members coming together with diverse skills to grow a school's enrollment

Enrollment Success: Unifying the Advancement Team

Creating a unified and efficient advancement team is crucial for any school’s success. While individual strengths and personalities are important, a team’s collective effort and shared vision are what truly drive results. By investing time in understanding team members, setting clear expectations, and cultivating a positive work culture, you can ensure your advancement team thrives.

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Marketing team at stand up meeting around a table with a collaborative poster showing digital marketing tactics specific to school marketing | Truth Tree is award-winning digital marketing solutions and strategies for schools

Top Marketing Trends for Canadian Private Schools

Canadian school marketing is evolving. With the rise of AI, changes in advertising regulations, and a growing demand for private education, it’s essential to stay informed about the latest trends. This blog post explores key strategies to help your school thrive, including optimizing Google Ads, leveraging AI tools, and building strong community relationships.

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A piggy bank sits on top of a laptop computer. Blog post on ways schools can maximize digital marketing with a limited budget

Maximize Your School’s Digital Marketing on a Shoestring Budget

“Every dollar mattered!” said a former school marketing director. Most families search for schools online, so budget-conscious schools should combine free strategies like content marketing and connecting with feeder schools with paid ads for best ROI. Even a small budget can be effective when combined with the right free methods.

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Preschool students sitting down and raising their hands with text overlay that reads: Want to increase preschool enrollment? Do this one thing! | Truth Tree knows schools. | Truth Tree knows digital marketing.

Are You Missing Out on Higher Enrollment In Preschool?

The starting age varies from school to school. Even if a school has a preschool, does that mean it starts at age 3 or 4? Or is it age 2? A survey confirmed the confusion and need for clear, concise website wording. This can help schools show up in the search process raising their chances of being candidates for consideration.

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Facebook (META) Pixel and Your School

Facebook Pixel for Schools: A Step-by-Step Guide

Unsure if your Meta ads are converting? Facebook (Meta) Pixel tracks website actions triggered by your ads, revealing what truly resonates with your audience. Optimize campaigns, target ideal prospects, and maximize ROI for your school. Using this step-by-step guide, set up your Pixel today!

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A School Marketer Updating the School Blog | Truth Tree Knows Digital Marketing for Schools | Truth Tree Knows School Marketing

Tips For Successful School Blogging

School blogs are powerful! They can help your school get noticed, attract new students, and keep current families engaged. Don’t miss out on the opportunity to grow your school community. Start blogging today to strengthen your school’s digital footprint.

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Truth Tree Knows School Marketing | Social Media Marketing | Admissions Marketing | School Marketing | Enrollment Marketing

Organic vs. Paid Social Media Marketing: Why Your School Needs Both

In the world of social media for schools, a balanced strategy is key. Organic content is a marathon of relationship-building that amplifies your school’s unique personality. Paid social media, on the other hand, opens doors to targeted audiences and boosts enrollment success. Discover the power of a ‘both/and’ approach, where nurturing relationships and expanding reach go hand in hand.

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The Reddit app on a smartphone or tablet. This accompanies a blog post highlighting marketing opportunities for schools on the Reddit platform. Truth Tree partners with schools around the world to elevate their digital marketing.

Is Reddit Marketing Right for Schools?

With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?

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What the Heck Just Happened?

What the Heck Just Happened?

How do you market your private school when parents can’t step inside the building? Here are the enrollment marketing strategies that held up during the COVID pandemic.

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Marketing to Your Feeder Schools

Marketing to Your Feeder Schools

Building strong connections with feeder schools is an excellent way to market your independent school to prospective families. Here are 3 school marketing tactics that can help you market to feeder schools.

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Identify your school’s next digital marketing move.