With everything going digital, ensuring your school’s marketing strategies are up to trend is also crucial. And that’s where digital marketing comes in.
Discover how to determine an effective ad spend budget for your private school’s digital marketing ads to increase enrollment.
Using Google ads to market your school? Avoid these Google ads mistakes to meet your school’s enrollment marketing goals.
Learn how to make digital PR a part of your school’s SEO strategy with these helpful tips that will improve your enrollment marketing.
With so many school marketing strategies out there, it can be hard to know which tactics will create the biggest impact. Here are 4 Big Digital Marketing Projects For Your School.
Social media marketing for private schools requires several platforms like Facebook & Instagram. Find out what other social media you need.
Learn how your experienced teachers can help your school’s SEO ranking and your digital marketing.
Tuition is the #1 pain point for parents exploring private schools. Here are four ways school marketing professionals can ease the shock.
Truth Tree is once again honored to be selected as a top education marketing company. The digital marketing agency provides services to private and independent schools.
Parent-Resource.com is Truth Tree’s proprietary parenting blog to help client schools market to their target audience and help their SEO.
Your school website’s SEO is a major part of your enrollment marketing strategy. Here are tips to ensure students will enroll at your private school.
Here’s a funny and weird visualization, so stick with me.
Imagine every penny, or if you prefer, every dollar in your digital marketing budget is in front of you
Wondering what 2023 holds for trends in private school marketing? Need tips for successful private school marketing? Read on to learn what works in 2023!
Content marketing for schools takes time. Could Chat GPT make it faster and easier to boost school enrollment?
Discover the power of TikTok advertising for school marketing and enrollment, & how to target the right audience for enrollment marketing.
The winter break comes as a relief to many but your school marketing strategy shouldn’t take a break just because you do. Here’s how you can keep the marketing momentum going.
Enrollment marketing means using strategies to grow and maintain your private schools’ enrollment. Here are top tips for enrollment marketing beginners.
Marketing a special education school is tricky. It takes strategy and patience. To help you out, here are three digital marketing strategies for special education schools.
During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.
While Montessori schools are popular, they are often misunderstood. As a Montessori school marketing pro, learn three key strategies to bridge the gap of understanding to ensure a robust enrollment for years to come.
How will Google’s new Data-Driven Attribution Model affect private school online marketing?
What makes an admission/enrollment professional highly effective? Their habits, of course! Check out 8 habits to implement immediately to level up your effectiveness.
Google Ads is the only practical marketing tactic that you can use to get your school in front of parents who are not local but who might be considering a move to your area.
An effective drip campaign is a great tool for anyone looking to enhance their email marketing for schools. Here’s a step-by-step guide for getting your drip campaign started.
A lot can be gleaned from seeing how other schools operate–what works and what isn’t quite where it needs to be (yet!). Curious about my 5 biggest takeaways and how your school stacks up? Here’s what I’ve learned.
You have tons of school marketing content to roll out but how do you know if prospective parents will be engaged? This video walks you through market testing content so you can optimize your school marketing strategy.
Looking to increase enrollment for your private school with digital marketing? Learn how to create content to market your school.
Google’s My Ad Center will give prospective parents more control over the ads they see. Here’s how that will affect digital marketing for schools.
Independent school marketing budgets have historically been low. Very low!
If you need more money for your school’s digital marketing budget, check this out!
Private schools can use Google Search Console as an important digital marketing tool to monitor search traffic, optimize digital content, and improve usability. Here’s how you can use Google Search Console to strengthen your school marketing strategy.
Running a successful school marketing campaign isn’t a walk in the park. Here are four things school marketers can do to alleviate stress and manage effective digital marketing strategies for schools.
Understanding the intentions of parents helps you optimize your enrollment marketing strategies. Here are five things you should know about parents searching for a private school online.
The metaverse will transform the ways we use school marketing tactics. Here’s what you need to know about metaverse marketing for schools.
Digital marketing for schools: there is a right way and a wrong way to do it to maximize your enrollment. Here are 10 important commandments to ensure your brand is well represented.
There are tons of school digital marketing firms out there, so how do you decide which one to work with? Make sure you ask these 18 questions before outsourcing your school digital marketing needs.
Enrollment marketing priorities tend to favor admissions. Here’s why your school marketing campaign should be more focused on retaining students than admitting new ones.
Part of a strong enrollment marketing strategy is understanding parents’ concerns. Here are three main concerns parents deal with while exploring private schools and how you can address them. P
For school digital marketers, there’s one button you want to click to ensure your Google Ads are attracting the right prospective families.
Getting inquiries for your private school takes brilliant marketing. Here are six tips to get more for your school to enroll more students.
Blogging is a popular school marketing strategy but guest blogging is how you can establish your private school as an authority on specific topics. Here’s a step-by-step guide to using guest blogging for private schools.
Email marketing for schools is a great way to connect with families. Learn the strategies private schools can use to improve their email inquiry response rate and better engage with potential students and families.
Teachers are a major factor for parents choosing a private school. Just how important is it for enrollment marketing? Learn strategies and tactics to help families choose your independent school.
Social proof is a powerful digital marketing strategy for schools. Here are two ways to ensure your school’s social media marketing campaigns show parents why current parents love your school.
iOS updates impact the effectiveness of your school digital marketing strategies. Here’s how you can effectively market your private school on social media in a world of constant updates.
How to create a compelling landing page to enhance a users experience on your site and optimize your private school’s conversion rate.
Email marketing and content marketing are two strategies that private schools can use in their overall school marketing strategy. Learn about the fundamentals of these school marketing tactics.
You need the best school marketing strategies in order to sell your independent school in the age of uncertainty. Here’s what you can do to market your independent school.
Google Ads is a platform that enables private schools to advertise on Google and its network. Learn how to design clickable Google Ads for your private school digital marketing campaign.
After your enrollment marketing strategy pays off, the next step is onboarding families. Here’s how you can make new families feel welcome during a pandemic.
Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.
Digital marketing can help you spread the word about your private school but it can’t guarantee every parent will want to enroll. Here’s what you can and cannot expect from private school digital marketing.
How do you market your private school when parents can’t step inside the building? Here are the enrollment marketing strategies that held up during the COVID pandemic.
Parents have lots of questions and concerns about summer camps for their children. If you’re not putting in substantial effort to nurture prospective parents, you’re making a mistake!
Building strong connections with feeder schools is an excellent way to market your independent school to prospective families. Here are 3 school marketing tactics that can help you market to feeder schools.
Your summer camp landing page needs to provide value, capture parents’ attention, and get them to take action. In this video, Trevor describes three types of effective landing pages.
Take the guess work out of determining your school enrollment yield with this step-by-step enrollment marketing guide.
Don’t make the same mistake as 95% of the summer camps out there. Design your digital marketing strategy to convince families that your summer camp is an albino sasquatch amongst grey squirrels!
Google ads is one of the most effective ways to market private school education online. Here’s what you need to know about using Google ads for private school marketing.
In the post-COVID world, summer camp enrollment has taken a hit. Here are 5 effective digital marketing strategies you can use all year long to make sure your camp fills up.
Using a Google Ads campaign to market your summer camp? Here are seven tips to help you make the most of this effective digital marketing strategy.
Ready to make sense of all the digital marketing strategies for private schools? Here’s what you need to know about digital marketing so you can design the perfect school marketing plan.
Reviews can have a positive or negative effect on enrollment marketing. Here’s why a 4-star review is more impactful than a 5-star review for your private school.
Digital marketing for private schools involves many moving parts. Optimize your school marketing tactics by making sure to avoid these eight common digital marketing mistakes.
Marketing to millennial parents should be a focus of your private school marketing strategy. Learn how you can connect with millennial parents and turn them into brand loyalists for your private school.
Learning how to marketing your school on Facebook and Instagram will give you the ability to improve your overall visibility to parents searching for a school.
Social media marketing is ever-shifting. For school marketers, it’s important to stay on top of what’s hot. Here are some strategies private schools can use to improve the viability of their social strategy.
School marketing thrives online, but you should still consider paper ads. Follow these tips for a flawless paper ad for your private school marketing strategy.
An effective summer camp marketing campaign doesn’t have to break the bank. Here are five low-cost or free strategies you can use.
The coronoavirus pandemic forced school marketers to get creative. Here are five tips you can use to keep up with enrollment marketing during a pandemic.
Value management in private schools is crucial for enrollment and retention. Learn how you can adjust your enrollment marketing strategies and maximize value during the admissions process.
Private school brand marketing is a long-term solution to increase enrollment for your independent school.
When it comes to school marketing, word of mouth used to be the most effective marketing tactic for private schools. In today’s digital world, the power of digital marketing can’t be underestimated.
Want to align your private school marketing strategies with the minds of parents? These top five strategies for marketing to parents are exactly what you need.
Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.
Private school marketing consultants have specialized skills and knowledge of digital content marketing, education marketing, and social media marketing for schools. Here’s how your school can benefit from working with a marketing consultancy.
Attracting parents to enroll their child is a long game. Here are the top strategies to attract parents to your school well before they are able to attend.
The next time you are with a group of students or parents, ask them if they have an Amazon Echo or Google Home. Data tell
3 Tips to Keep Website Visitors Interested & Engaged by Trevor Waddington, Principal, Truth Tree When was the last time you or someone at the
Enrollment management strategies for private schools should be top-of-mind all of the time to ensure your enrollment increases year-over-year.
To help your independent school increase the enrollment yield, ask this very important question to your admission team.
Congratulations! Your digital presence is on point. The website is fully optimized with excellent video content and benefits-based copy. Your social media pages are chocked
It’s almost the end of the year. For many, the admission season is over. Hopefully, it was a fruitful cycle, and the newly enrolled families
What if Kim Kardashian West posted the following to Instagram: Would you jump for joy that virtually the whole world saw a post you were
Is your school a grey squirrel? Is it ordinary? Probably not, but do you use any of the following as top-line features? Small classes Rigorous
A strong digital presence is now the backbone of a solid independent school marketing strategy. It’s about getting consistent attention throughout the decision cycle by
The Woods Academy, Bethesda, MD True Story. One of the food servers in our cafeteria wears a different hat that matches the food on the
I had the distinct pleasure of interviewing Jon Boeckenstedt, an enrollment management pioneer, analytic guru and the Associate Vice President, Enrollment Management and Marketing at
By now we all know the power of digital marketing. Whether you’ve dipped your toe into keyword ads or you are a pro at remarketing
We are grateful to SSFS for allowing us to partner with them to film a video about their lower school. The joy for learning and
As we enter a new year, I wonder what the position will look like in five years. Hmmmm, I wonder…wonder…wonder… 5:30 AM – Wake up
“Whoa, slow down! What do you mean our school needs a Facebook page? That’s for young people to keep tabs on their friends. A prestigious
Stop Managing Enrollment and Start Designing It Over the past six years, a new title, and in some cases, a new position has popped up
by Trevor Waddington, Principal, Truth Tree Far too often, as I page through magazines or online periodicals, I see the same type of passive, emotionless
What’s your plan for successful summer admissions? We discuss four ways you can make a great impression on prospective families this summer.
Award-winning school marketing for private schools, independent schools, charter schools, and more.
