digital marketing Archives

Should Schools be Marketing on Reddit? Truth Tree Knows School Marketing.

Is Reddit Marketing right for schools?

November 30, 2023

With its unique culture and algorithm, Reddit offers a dynamic space for engaging a digital-savvy audience. Tailor your approach to market research by delving into relevant subreddits, gaining insights into what parents value in education. Foster community building through genuine conversations and consider hosting an “Ask Me Anything” session to connect and build an audience. Reddit’s advertising presents a cost-effective alternative to target a specific demographic. Is Reddit marketing worth it for your school?

Hidden Gems vs Gems: Why Some Schools Remain Hidden

November 14, 2023

We see it all the time. “Hidden gems” have all the right things in place EXCEPT the digital visibility within their target market. So when will “hidden gems” become “gems”?

5 Ways to Use Data in Enrollment Marketing

October 24, 2023

Unlock the power of data in your enrollment marketing with the right strategy and tools. Maggie unpacks five ways to use data to direct your enrollment marketing efforts.

How To Use AI in School Marketing

October 4, 2023

Even if you’re operating on a large team, managing all of these marketing channels can feel like a tall order. This is where artificial intelligence (AI) comes in.

Retention Strategies for Private Schools - Truth Tree

Retaining Students is More Important than Admitting New Ones

September 26, 2023

Enrollment marketing priorities tend to favor admissions. Here’s why your school marketing campaign should be more focused on retaining students than admitting new ones.

Email Marketing for Schools: A Step-by-Step Guide to a Successful Drip Campaign

September 13, 2023

An effective drip campaign is a great tool for anyone looking to enhance their email marketing for schools. Here’s a step-by-step guide for getting your drip campaign started.

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Texting Your Way to Higher Enrollment

August 30, 2023

SMS marketing, or text message marketing, has become a cornerstone tactic for many businesses, and for good reason.

School Enrollment Marketing with ChatGPT - Truth Tree

How ChatGPT Will Impact Enrollment Marketing

July 18, 2023

What ChatGPT says about your school will affect enrollment.

Digital Marketing Ad Spend for School Marketing - Truth Tree

How to Decrease Your School’s Ad Spend

July 5, 2023

Digital marketing ads for schools can cost a lot. Use these helpful tips to make your budget go further and enroll more students.

Private School Review and Boarding School Review Partnership - Truth Tree (1)

Private School Review & Boarding School Review Forge Exclusive Partnership With Truth Tree To Empower Schools’ Digital Marketing Success

May 30, 2023

This exclusive partnership gives private schools & boarding schools a tactical advantage for online enrollment marketing.

Brand Marketing for Schools: Why More Digital Marketing?

May 11, 2023

With everything going digital, ensuring your school’s marketing strategies are up to trend is also crucial. And that’s where digital marketing comes in.

Google ad management for private schools | Google ads for schools | education marketing

The 3 Biggest Mistakes Private Schools Make With Google Ads

April 30, 2023

Using Google ads to market your school? Avoid these Google ads mistakes to meet your school’s enrollment marketing goals.

Digital PR: The SEO Strategy for School Marketing

April 18, 2023

Learn how to make digital PR a part of your school’s SEO strategy with these helpful tips that will improve your enrollment marketing.

4 Big Digital Marketing Projects For Your School

April 3, 2023

With so many school marketing strategies out there, it can be hard to know which tactics will create the biggest impact. Here are 4 Big Digital Marketing Projects For Your School.

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How Google’s Data-Driven Attribution May Affect Your School’s Marketing

April 1, 2023

How will Google’s new Data-Driven Attribution Model affect private school online marketing?

social media marketing for private schools | social media strategy for educational institutions | Truth Tree

Top Social Media Marketing Trends for Private Schools

March 17, 2023

Social media marketing for private schools requires several platforms like Facebook & Instagram. Find out what other social media you need.

E-E-A-T Google Ranking for School Marketing - Truth Tree

Google’s E-E-A-T: What It Means For School Marketers

March 14, 2023

Learn how your experienced teachers can help your school’s SEO ranking and your digital marketing.

top education marketing company - Truth Tree

Truth Tree Named A Top Education Marketing Company

February 8, 2023

Truth Tree is once again honored to be selected as a top education marketing company. The digital marketing agency provides services to private and independent schools.

Truth Tree Enrollment Marketing | Private School Education Marketing | Best Parenting Advice Website - parent-source.com

Truth Tree Launches Parenting Blog

February 1, 2023

Parent-Resource.com is Truth Tree’s proprietary parenting blog to help client schools market to their target audience and help their SEO.

School Marketing Predictions for 2023

December 20, 2022

Wondering what 2023 holds for trends in private school marketing? Need tips for successful private school marketing? Read on to learn what works in 2023!

Chat GPT for School Marketing - Truth Tree

Can Chat GPT Help Your School Marketing?

December 16, 2022

Content marketing for schools takes time. Could Chat GPT make it faster and easier to boost school enrollment?

3 Strategies for Private Schools During Winter Break

3 Strategies for School Marketing during Winter Break

December 12, 2022

The winter break comes as a relief to many but your school marketing strategy shouldn’t take a break just because you do. Here’s how you can keep the marketing momentum going.

enrollment marketing for beginners - Truth Tree

Enrollment Marketing for Private Schools: Beginner-level Strategies for Increasing Online Presence

November 18, 2022

Enrollment marketing means using strategies to grow and maintain your private schools’ enrollment. Here are top tips for enrollment marketing beginners.

special education marketing - Truth Tree School Marketing

Digital Marketing Strategies for Special Education Schools

November 17, 2022

Marketing a special education school is tricky. It takes strategy and patience. To help you out, here are three digital marketing strategies for special education schools.

Marketing Your School During A Recession

October 24, 2022

During a recession, parents hesitate to pay for private school tuition. This can put a strain on your enrollment. Check out our tips on how to successfully traverse tough times.

3 Strategies to Market Your Montessori School Online

October 13, 2022

While Montessori schools are popular, they are often misunderstood. As a Montessori school marketing pro, learn three key strategies to bridge the gap of understanding to ensure a robust enrollment for years to come.

You Down With DDA?: How Google’s Data-Driven Attribution May Affect Your School’s Marketing

September 27, 2022

How will Google’s new Data-Driven Attribution Model affect private school online marketing?

3 Simple Marketing Steps To Capture Out-of-Town Families for Your School

August 30, 2022

Google Ads is the only practical marketing tactic that you can use to get your school in front of parents who are not local but who might be considering a move to your area.

Looking at School Marketing Through a New Lens

August 3, 2022

A lot can be gleaned from seeing how other schools operate–what works and what isn’t quite where it needs to be (yet!). Curious about my 5 biggest takeaways and how your school stacks up? Here’s what I’ve learned.

5-Step Guide To School Content Marketing

May 20, 2022

Looking to increase enrollment for your private school with digital marketing? Learn how to create content to market your school.

What Google’s My Ad Center Will Mean for Marketing Your School

May 17, 2022

Google’s My Ad Center will give prospective parents more control over the ads they see. Here’s how that will affect digital marketing for schools.

6 Tips to Get the Marketing Budget You Need for Your School

May 3, 2022

Independent school marketing budgets have historically been low. Very low!

If you need more money for your school’s digital marketing budget, check this out!

Why Google Search Console Is An Important Digital Marketing Tool For Your School

April 26, 2022

Private schools can use Google Search Console as an important digital marketing tool to monitor search traffic, optimize digital content, and improve usability. Here’s how you can use Google Search Console to strengthen your school marketing strategy.

4 Things School Marketers Can Do to Take the Pressure Off

April 6, 2022

Running a successful school marketing campaign isn’t a walk in the park. Here are four things school marketers can do to alleviate stress and manage effective digital marketing strategies for schools.

The 5 Intentions of a Parent Searching for a School Online

March 25, 2022

Understanding the intentions of parents helps you optimize your enrollment marketing strategies. Here are five things you should know about parents searching for a private school online.

The 10 Commandments of School Digital Marketing

March 6, 2022

Digital marketing for schools: there is a right way and a wrong way to do it to maximize your enrollment. Here are 10 important commandments to ensure your brand is well represented.

18 Questions to Ask A Potential School Digital Marketing Firm

January 11, 2022

There are tons of school digital marketing firms out there, so how do you decide which one to work with? Make sure you ask these 18 questions before outsourcing your school digital marketing needs.

The 3 Biggest Pain Points When Exploring Private Schools

December 22, 2021

Part of a strong enrollment marketing strategy is understanding parents’ concerns. Here are three main concerns parents deal with while exploring private schools and how you can address them. P

How To Generate More Inquiries For Your Private School

October 12, 2021

Getting inquiries for your private school takes brilliant marketing. Here are six tips to get more for your school to enroll more students.

Guest Blogging for Private Schools: A Step-by-Step Guide

August 25, 2021

Blogging is a popular school marketing strategy but guest blogging is how you can establish your private school as an authority on specific topics. Here’s a step-by-step guide to using guest blogging for private schools.

Social Proof Digital Ad Strategy for Independent Schools

July 20, 2021

Social proof is a powerful digital marketing strategy for schools. Here are two ways to ensure your school’s social media marketing campaigns show parents why current parents love your school.

What Private Schools Should Know About iOS Updates and Social Media Ads

July 7, 2021

iOS updates impact the effectiveness of your school digital marketing strategies. Here’s how you can effectively market your private school on social media in a world of constant updates.

How To Sell Your Independent School In the Age of Uncertainty

May 4, 2021

You need the best school marketing strategies in order to sell your independent school in the age of uncertainty. Here’s what you can do to market your independent school.

How to Create Ultra-Clickable Google Ads for Private Schools

April 26, 2021

Google Ads is a platform that enables private schools to advertise on Google and its network. Learn how to design clickable Google Ads for your private school digital marketing campaign.

Onboarding Families to Your Private School During a Pandemic

April 21, 2021

After your enrollment marketing strategy pays off, the next step is onboarding families. Here’s how you can make new families feel welcome during a pandemic.

Where Did That Google Ad Come From?

April 21, 2021

Effective school marketing strategies require attention to detail. Make sure you uncheck this button when running a Google Ad for your private school marketing campaign.

Private School Digital Marketing – What it is and is not

March 30, 2021

Digital marketing can help you spread the word about your private school but it can’t guarantee every parent will want to enroll. Here’s what you can and cannot expect from private school digital marketing.

What the Heck Just Happened?

March 23, 2021

How do you market your private school when parents can’t step inside the building? Here are the enrollment marketing strategies that held up during the COVID pandemic.

You are a Summer Camp, Not a Pack of Gum

March 23, 2021

Parents have lots of questions and concerns about summer camps for their children. If you’re not putting in substantial effort to nurture prospective parents, you’re making a mistake!

Marketing to Your Feeder Schools

March 10, 2021

Building strong connections with feeder schools is an excellent way to market your independent school to prospective families. Here are 3 school marketing tactics that can help you market to feeder schools.

Is Your Summer Camp an Albino Sasquatch or a Grey Squirrel?

December 29, 2020

Don’t make the same mistake as 95% of the summer camps out there. Design your digital marketing strategy to convince families that your summer camp is an albino sasquatch amongst grey squirrels!

Marketing Your Private School with Google Display Ads

November 9, 2020

Google ads is one of the most effective ways to market private school education online. Here’s what you need to know about using Google ads for private school marketing.

Filling Your Summer Camp in a Post-COVID World

September 27, 2020

In the post-COVID world, summer camp enrollment has taken a hit. Here are 5 effective digital marketing strategies you can use all year long to make sure your camp fills up.

7 Tips to Crush Your Summer Camp’s Google Ads Campaign

September 9, 2020

Using a Google Ads campaign to market your summer camp? Here are seven tips to help you make the most of this effective digital marketing strategy.

Private School Digital Marketing That STICKS

August 7, 2020

Ready to make sense of all the digital marketing strategies for private schools? Here’s what you need to know about digital marketing so you can design the perfect school marketing plan.

Private School Reviews Increase Enrollment Numbers

Private School Reviews to Increase Enrollment

July 8, 2020

Reviews can have a positive or negative effect on enrollment marketing. Here’s why a 4-star review is more impactful than a 5-star review for your private school.

5 Tips To Design Paper Ads for School Marketing

April 20, 2020

School marketing thrives online, but you should still consider paper ads. Follow these tips for a flawless paper ad for your private school marketing strategy.

5 Effective & Inexpensive Summer Camp Marketing Strategies

March 22, 2020

An effective summer camp marketing campaign doesn’t have to break the bank. Here are five low-cost or free strategies you can use.

5 Tips For Marketing Your School During the Coronavirus Crisis

March 12, 2020

The coronoavirus pandemic forced school marketers to get creative. Here are five tips you can use to keep up with enrollment marketing during a pandemic.

Value Management in Private Schools (VMiPS)

March 10, 2020

Value management in private schools is crucial for enrollment and retention. Learn how you can adjust your enrollment marketing strategies and maximize value during the admissions process.

The Top 5 Supercharged Strategies for Marketing to Parents

January 29, 2020

Want to align your private school marketing strategies with the minds of parents? These top five strategies for marketing to parents are exactly what you need.

Independent School marketing plan | Private school marketing strategies | Truth Tree

9 Private School Marketing Strategies to Increase Student Enrollment

January 21, 2020

Private schools can use a variety of marketing strategies to increase student enrollment. Learn about nine strategies for successful private school enrollment marketing.

Why Working with a School Marketing Consultant is like Going to the Dentist

December 11, 2019

Private school marketing consultants have specialized skills and knowledge of digital content marketing, education marketing, and social media marketing for schools. Here’s how your school can benefit from working with a marketing consultancy.

Come Again?: Written Content Alert!

July 21, 2019

3 Tips to Keep Website Visitors Interested & Engaged by Trevor Waddington, Principal, Truth Tree When was the last time you or someone at the

pay-per-click marketing for schools - Truth Tree

Pay-Per-Click Marketing for Independent Schools

March 20, 2019

Independent school marketing means strategic pay-per-click campaigns to boost enrollment. Here’s a case study specific to schools.

4 Ways to Win Summer Admissions

June 20, 2018

What’s your plan for successful summer admissions? We discuss four ways you can make a great impression on prospective families this summer.

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